Sell Hardware, Industrial Supplies
and Professional Tools on Amazon

You already have a seller account?
Click for free upgrade

The B2B marketplace on Amazon.co.uk combines the value, convenience and selection consumers have come to love from Amazon with a range of unique benefits and solutions tailored to sell to companies.

A new sales channel for Hardware, Industrial Supplies and Professional Tools

Small, medium and large businesses in the hardware industry are looking to purchase in a wide range of categories already available on Amazon Business, including power and hand tools sets, hardware, building and painting supplies, fasteners and fixings and more. With over $1bn in revenue in its first year in the US and serving more than 100,000 business customers in the UK alone, Amazon Business is the new B2B online sales channel for your products.​

 

Your benefits as Business Seller

With Amazon Business take advantage of our European logistics capabilities, advertising and sponsoring solutions and worldwide customer reach. Your products will be available to new business customers including tradesmen, custom builders and renovators as well as the millions of consumers already buying on Amazon.

Additional features for Business Sellers:

✔  Tailor your business offers for free and increase your sales conversion.

  Benefit from higher visibility of your business offers and lower fees on high volume transactions.

  Reduce the manual effort of VAT invoicing and display VAT-exclusive prices on your business offers.

Find out more about Amazon Business >

How it works

Selling on Amazon Business is a 6-step process, click through each step to see requirements and helpful tips. 

The Amazon Business programme incurs no additional fees and gives you access to Fulfilment by Amazon and auto-enabled EU-wide selling*.

1

Register your Seller Account

Register your Seller Account to start selling your products

What will you need to complete the registration?
1. Credit Card (?)
2. Phone Number (?)
3. Company Registration Details (?)
4. Primary Contact Person Information (?)
5. Beneficial Owner Information (?)
6. Bank Account Information (?)

Your account comes enabled with Fulfilment by Amazon (FBA), making it easier for you to use Amazon’s world-class logistics and distribution resources. FBA is a pay-per-use service with no minimum inventory requirements or contracts.

2

Upload your listings

Uploading inventory is easy when selling on Amazon

Once you've registered to sell online, use Amazon tools or text files to upload your listings to one or more European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es).

3

Earn the Business Seller badge

Earn the Business Seller badge

Enter basic tax information in Seller Central and select an activation for the VAT Calculation Service to start calculating VAT.

After activation you will automatically become a Business Seller, that means that a Business Seller badge and VAT-exclusive prices will be displayed on your offers to business customers on Amazon.de, Amazon.co.uk and Amazon.fr. Additionally, the VAT Calculation Service will automatically generates VAT invoices on your behalf for all your Amazon orders. Learn more about the VAT Calculation Service.

 

4

Customers see and buy your products

Amazon can help you reach millions of online shoppers

By listing your products on Amazon, you can reach millions of consumers as well as hundreds of thousands of new business customers.

5

Deliver your products to the customer

Deliver your products to the customer

When an order has been placed for one of your products, Amazon notifies you in your Seller Central dashboard and by email.

You can let Fulfilment by Amazon take care of storage, picking, packing and shipping or you can deliver your products to the customers yourself.

 

6

Receive your payment

Receive your payment

Payment for the balance of your orders (net of Amazon Seller fees) is deposited into your bank account, and you receive notification by e-mail that your payment has been sent.

You already have a seller account? Click for free upgrade

 

Have a question or want to learn more about how to sell on Amazon Business?

What will you need to complete the registration

1. Credit Card

You will need a valid, non-expired credit card. We currently accept internationally chargeable credit cards.

2. Phone Number

You will be asked to provide a valid phone number with the country code

3. Company Registration Details

  • Business information: You will need to specify the business type, business registration number and the date the business was registered.

  • Address: We will also need your registered business address.

4. Primary Contact Person Information

A primary contact person is either the account holder (the registered seller) or the person who has access to the Selling on Amazon payment account, provides the registration information on behalf of the account holder and initiates transactions, such as disbursements and regunds. Actions taken by the primary contact are deemed to be taken by the account holder.

You will need to provide:

  • Identity details: You can use a valid passport or national ID.

  • Residential address: You will need to provide the residential address of the primary contact person. In some cases, you may be asked to submit a utility bill or bank statement as proof of this address.

5. Beneficial Owner Information

In some cases, if you are registering as a business, you may need to provide beneficial owner information. Beneficial owners are natural persons who own or control the business through direct or indirect ownership over 20% or more of the shares or voting rights of the business, or any other natural person who otherwise exercises control over the management of the business.

For the beneficial owners, you will need to provide:

  • Identity details: You can use a valid passport or national ID.

  • Residential address: You will need to provide the residential address of each beneficial owner. In some cases, you may be asked to submit a utility bill or bank statement as proof of this address.

6. Bank Account Information

You must provide your bank account details to complete the registration. This account will be used to receive the proceeds from your transactions.

As a Seller on Amazon.co.uk, you can sell in the following categories:

  • Amazon Device Accessories

  • Baby

  • Books

  • Business, Industry & Science

  • Car & Motorbike

  • Computers

  • Consumer Electronics

  • Cycling

  • DIY & Tools

  • DVD

  • Home

  • Kitchen

  • Large Appliances

  • Lawn & Garden

  • Luggage

  • Music
  • Musical Instruments & DJ

  • Office Products

  • Pet Supplies

  • Shoes

  • Software

  • Sports & Outdoors

  • Toys and Games

  • Tyres

  • Video

  • Video Games

  • Video Games Consoles

For approval*

*Some categories require approval before selling on Amazon.co.uk. Contact Seller Support in your Seller Central account to request approval

Pricing details

Monthly subscription fee

As a professional Seller, you pay £25 per month, no matter how much your sales volumes are.

Referral Fee

In addition to the monthly subscription fee, Sellers pay a referral fee on each item sold. This fee depends on the category the item belongs to and it will be charged on the total sum paid for the item by the buyer, including all applicable taxes and customs fees. Items in some categories have a per-item minimum referral fee as listed below (i.e., sellers pay the greater of the referral fee or the per-item minimum referral fee).

  • For media products (books, music, video, DVD), Amazon deducts the applicable referral fee percentage calculated on the item price, excluding shipping fees.

  • For non-media products, we deduct the greater of the applicable referral fee percentage or applicable per-item minimum referral fee calculated on the total sales price (the total amount paid by the buyer including the item price and any shipping or gift wrap charges).

Amazon deducts the greater of the applicable referral fee percentage or applicable per-item minimum referral fee.

Categories

  Referral Fee on amazon.co.uk

Applicable Minimum Referral Fee (applied on a per-item basis unless otherwise noted)

Amazon Device Accessories

45%

£0.40

Beer, Wine & Spirits1

10%**

 -

Books, Music, Videos, DVDs

15%

 -

Car & Motorbike

15%

£0.40

Computers

7%

£0.40

Computer Accessories1

12%*

£0.40

Consumer Electronics

7%

£0.40

DIY & Tools

12%

£0.40

Electronic Accessories1

12%

£0.40

Food Service

15%

£0.40

Grocery1

15%

 -

Industrial Electrical Supplies

12%

£0.40

Jewellery1

25%

£1.25

Large Appliances

7%

£0.40

Material Handling

12%

£0.40

Metalworking

12%

£0.40

Musical Instruments & DJ

12%

£0.40

Software

15%

 -

Sports & Outdoors

15%

£0.40

Tyres

10%

£0.40

Video Games

15%

 -

Video Games Consoles

8%

 -

Watches1

15%

£1.25

Everything else

15%

£0.40

1Some categories require approval before selling on Amazon.co.uk. Contact Seller Support in your Seller Central account to request approval.
*Prior to October 9, 2014 the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products only applied to sellers on the Professional selling plan. Effective October 9, 2014, the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products was lowered to £0.40, and it also applies to sellers on an Individual selling plan.

** Promotion running up to and including 30 Nov 2017 and reducing the referral fee for Beer and Wine and from 12% to 10%.

Variable Closing Fee

This fee depends on the category the item belongs to and the destination of the order. It is only charged for items in the following category: Books, Music, Video and DVD items.**

UK Standard Delivery

UK Express Delivery

Europe

US (including US procterorates)

Rest of World

Books

£0.43

£1.32

£0.47

£0.94

£0.50

Music£0.24£1.32£0.14£0.18£0.33

Video (VHS)

£1.15

£1.32

£1.14

£0.17

£0.44

DVD

£0.14

£1.32

£0.27

£0.58

£0.78

** Effective August 1st, 2017, the per item fixed fee (from now on called Closing Fee and previously referred to as Variable Closing Fee) will be £0.50 for all Media products (books, music, video, DVD, video games and software), and the referral fee will be calculated on the total sales price (the total amount paid by the Customer including the item price and any shipping or gift wrap charges).

Seller Scenarios

You sell a book on Amazon.co.uk for £10.00 to a customer in the UK with £2.80 delivery charges.You are a VAT registered seller or you are acting as a business.).

Credit on item sale

Item Sale Price

£10.00

Domestic Shipping Credit

£2.80

Total Credit on Sale

£12.80

Amazon Fees

Referral Fee

-£1.50

Per-item Fee

 -

Variable Closing Fee

-£0.43

Total Amazon Fees

-£1.93

Total Credited to your account (excl. Tax)

£10.87

You sell a camera on Amazon.co.uk for £100 to a customer in France with £5.96 delivery charges. You are a VAT registered seller or you are acting as a business.

Credit on item sale

Item Sale Price

£100.00

Domestic Shipping Credit

£5.96

Total Credit on Sale

£105.96

Amazon Fees

Referral Fee

-£7.42

Per-item Fee

-

Variable Closing Fee

-

Total Amazon fees

-£7.42

Total Credited to your account (excl. Tax)

£98.54

*Check this box, if you want to sell your products on all five Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es) and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here. We will also email them to you once you register.
If you do not check the "Sell on 5 European marketplaces" box now, you can still start selling internationally at any time.