Sell Hardware, Industrial Supplies
and Professional Tools on Amazon

Already have a professional seller account? Benefit from free automatic invoicing.
The B2B marketplace on combines the value, convenience and selection consumers have come to love from Amazon with a range of unique benefits and solutions tailored to sell to companies.

A new sales channel for Hardware, Industrial Supplies and Professional Tools

Small, medium and large businesses in the hardware industry are looking to purchase in a wide range of categories already available on Amazon Business, including power and hand tools sets, hardware, building and painting supplies, fasteners and fixings and more. With over $1bn in revenue in its first year in the US and serving more than 100,000 business customers in the UK alone, Amazon Business is the new B2B online sales channel for your products.​

Your benefits as business seller

With Amazon Business take advantage of our European logistics capabilities, advertising and sponsoring solutions and worldwide customer reach. Your products will be available to new business customers including tradesmen, custom builders and renovators as well as the millions of consumers already buying on Amazon.

Additional features for Business Sellers:
Tailor your business offers for free and increase your sales conversion.

Benefit from higher visibility of your business offers and lower fees on high volume transactions.

Reduce the manual effort of VAT invoicing and display VAT-exclusive prices on your business offers.

Find out more about Amazon Business >

How it works

Selling on Amazon Business is a 6-step process, go through each step to see requirements and helpful tips.

The Amazon Business programme incurs no additional fees and gives you access to Fulfilment by Amazon and auto-enabled EU-wide selling*.


Register as a seller

As a registered Amazon Business seller you will benefit from a new suite of features to reach business customers.


Upload your listings

You can add products to the Amazon Marketplace catalog one at a time or large batches of items using bulk tools.


Enrol into the VAT Calculation Service

Provide your tax information and our VAT Calculation Service will automatically generate VAT invoices on your behalf and display VAT-exclusive prices to business customers.


Add business prices and quantity discounts

Tailor your listings either by using feeds or through the inventory management in Seller Central.


Ship your orders

Amazon notifies you when customers place an order. Use Fulfilment by Amazon (FBA) and let Amazon do the shipping or handle shipping yourself.


Get paid

Amazon deposits payment into your bank account at regular intervals and notifies you that your payment has been sent.
You already have a seller account? Benefit from free automatic invoicing.
Have a question on how Amazon Business can help you grow your B2B sales?
*Check this box, if you want to sell your products on all five Amazon European marketplaces (,,, and and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here. We will also email them to you once you register.
If you do not check the "Sell on 5 European marketplaces" box now, you can still start selling internationally at any time.