Sell more. Reach business customers.

Sell on Amazon Business

Your benefits as business seller

Selling to businesses has now become as easy as selling to consumers.

As an Amazon Business seller you get access to all existing Amazon customers and the additional opportunity to grow your sales by reaching new business customers of all types and sizes – from small businesses to large global corporations, as well as institutional buyers like universities, hospitals, government agencies and non-profits.

 ✔ Reach new business customers using Amazon Business.

 ✔ Tailor your business offers for free and increase your sales conversion.

 ✔ Benefit from higher visibility of your business offers and lower fees on high volume transactions. 


The Amazon Business programme incurs no additional fees and gives you access to Fulfilment by Amazon and auto-enabled EU-wide selling*.

Additional features for business sellers

Automatic VAT invoicing

A new Amazon service is automatically generating VAT invoices on your behalf for all Amazon orders, thus saving effort on manual invoice creation. Register now for free to Amazon's VAT Calculation Service​


VAT-exclusive price display

This free service gives you the ability to display and charge EU-wide compliant VAT-exclusive prices to business customers. Register now for free

Enhanced offer visibility

Offers from eligible sellers on Amazon Business will receive a special badge and benefit from higher sales conversion.

Business pricing and quantity discounts

Offer exclusive pricing and quantity based discounts to business customers. 

Exclusive business offers

Choose to make products and prices available to business customers only.

Pay by Invoice

Amazon sellers benefit from increased sales opportunities through pay by invoice – one of the most relevant payment methods for business customers. Amazon will handle credit risk assessment as well as billing and collection.

Business Pricing and Quantity Discounts

Offer exclusive pricing to business customers and set quantity pricing to offer discounts when businesses purchase larger quantities. 

Exclusive Business Offers

Choose to make products and prices available to business customers only.

What Amazon Business sellers think

This is what some of the first Amazon Business Sellers think about the programme.

Dariusz Dubis from MicroDream: "As one of the largest UK based Microsoft Authorised Refurbishers, Microdream has seen its sales of Certified Refurbished PCs steadily increase on the Amazon Marketplace in the last months. We are very excited about Amazon Business which will simplify B2B sales for us and allow us to make our offers more attractive to institutional buyers through business specific pricing."

Mike Mitchell from MMP Living: “We've been using Amazon Business in the US which has been a great growth opportunity for us. We’ve historically been a consumer focused business but with the success of Amazon Business we started sourcing products to satisfy growing demand from businesses. We recently launched in Germany which has been going well and we are now very excited to start selling with Amazon Business in the UK.”

Sell on Amazon Business

You already have a seller account? Click here

Amazon Business launched in the US in April 2015, serving more than 400,000 businesses and generating over $1bn in sales in its first year. Amazon Business launched in Germany in December 2016, with more than 50,000 business customers and 10,000 business sellers now using Amazon Business to buy and sell their products.

Building on this success, we are now offering Amazon’s selection, convenience, and value to businesses in the UK.