Create Your International Listings

Check this box, if you want to sell your products on all five Amazon European marketplaces (,,, and and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here. We will also email them to you once you register.
If you do not check the "Sell on 5 European marketplaces" box now, you can still start selling internationally at any time.

Untick, if you wish to sell on only.

Benefits of the Individual Selling Plan

  • You plan to only sell a few items occasionally (fewer than 35 items per month)

  • You only want to pay fees when you sell (no monthly subscription fee)

  • You don’t intend to sell in any of the following categories (reserved to the Professional Selling Plan): Beauty, Clothing, Grocery, Jewellery, Watches, Health & Personal Care, Personal Care Appliances

  • £0.75 + per-item seller fees (VAT-exclusive)

Pricing Summary1

Per-Item Fees for each product sold on £0.75
For Books, Music & Video
Referral Fee 15%
+ Variable Closing Fee from £0.14 to £1.322
For All Other Categories
Referral Fee From 7% to 45%
Or minimum Referral Fee of £0.40
See Pricing details >
1 Pricing is category dependent

Why Amazon Fashion?

Selling fashion products is smart

By becoming an Amazon seller you can create a convenient, trusted shopping experience and reach millions of customers.

Your brand exposure is crucial

You need to be visible when selling online. When on Amazon, Your products are easier to find and buy.

Sell your fashion internationally

Amazon selling account enables you to sell on, and across Amazon’s marketplaces in Europe.

Deliver your products in style

Use Fulfilment by Amazon to provide you with fast, free delivery options for your products, including Amazon Prime service.

Untick, if you wish to sell on only.

£25 (excl. VAT) per month

What can you sell online?

Our Amazon fashion sellers have the possibility of selling in 4 categories:
Clothing, Shoes, Luggage, Watches and Jewellery.

Below is a summary of the fees (referral fee on to sell in these Amazon Fashion categories and the information about how to apply for approval where necessary.

Sell clothes online

Referral fee for clothing: 15% (min. £0.40)

Clothing category includes items as:
Shirts, Trousers, Outwear, Underwear, Hats, Swimwear, Accessories.

Sell luggage online

Referral fee for luggage: 15% (min. £0.40)

Luggage category includes items as:
backpacks, nappy bags, luggage, tote bags and travel accessories.

Sell shoes and handbags online

Referral fee for shoes and handbags: 15% (min. £0.40)

Shoes and handbags category includes items as:
Shoes, Boots, Sandals, Slippers, Shoes Accessories, Handbags, Wallets

Sell jewellery online

Referral fee for jewellery: 25% (min. £1.25)

Jewellery category includes items as:
Neckwear, Earrings, Bracelets, Bangles, Rings, Body Jewellery, Cufflinks, Jewellery Boxes, Engagement & Wedding Rings.

Sell watches online

Referral fee for watches: 15% (min. £1.25)

Watches category includes items as:
Men's, women's & children's watches & a variety of Daily Wear, Sports, Luxury Watches & watch accessories.

How can you start selling fashion online?


Register to be a seller

Amazon is simple. To start selling You only need:

  • Register and set up your seller account.

  • Get ready to start listing your products like crazy!


Apply for selling in clothing, jewellery and watches

Only a few steps to complete:


Accelerate your sales

High-quality listings (images, brands, and descriptions) help improve the customer experience by making it easier for customers to find, evaluate, and purchase your products. Read more about how to increase your sales:

Untick, if you wish to sell on only.

£25 (excl. VAT) per month

1. The promotion is open only to sellers who have not previously registered for the Professional Selling Plan on the relevant,,, or website (the “Amazon Site(s)”).
2. To qualify for the promotion the seller must complete registration for the Professional Selling plan on an Amazon Site(s) for which they have not previously registered for the Professional Selling Plan while the promotion is valid.
3. If the seller qualifies for the promotion, Amazon will waive the seller’s first month's subscription fee for the Professional Selling Plan account on the applicable Amazon Site. The seller will remain liable for all selling fees and other costs.
4. If the seller breaches any term of the Amazon Services Europe Business Solutions Agreement within one month of registration, the promotion will be withdrawn and the seller shall be liable for the first month's fee.
5. The promotion is not available to new registered sellers who are connected or affiliated to an existing Professional Selling Plan account on the relevant Amazon site(s).
6. This promotion may be withdrawn at any time by the withdrawal of the offer text on the relevant Amazon Site(s). Amazon will not be obliged to place a notice or otherwise notify of the promotion’s withdrawal.

** With effect from February 1, 2015, we will begin to calculate the monthly High-Volume Listing Fee based on the number of active non-media SKUs you offer for sale on The High-Volume Listing Fee will only apply if you exceed 2 million SKUs in a given month, and it will be applied to your highest number of SKUs above 2 million at any time during that month. For each active non-media SKU over 2 million, a fee of £0.0003 per SKU will apply. Learn more