Sponsored Products
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适用条款和条件 >

需亚马逊欧洲站卖家帐号 立即注册!>

有关免费点击量的更多信息

为什么要使用亚马逊商品推广?

超过35,000的亚马逊欧洲站卖家在使用亚马逊商品推广来推销他们的产品, 亚马逊商品推广让他们的商品脱颖而出:

您的广告将显示在搜索结果旁边

如果您提交了有竞争力的竞价,同时您的报价也在您的商品详细页上,在购物车旁您的商品将排在搜索结果的第一页

您接触到的是真正的买家, 不是走马观花的观众

将向定位精准的搜索投放高度相关的广告。亚马逊买家访问的目的是购买,而非浏览。

您将按点击量,而非浏览量付费

仅当亚马逊买家点击您的广告前往您发布商品的详情页面时,您才需为此服务付费。

具成本效益,且提供免费体验

现在注册使用亚马逊商品推广,获得高达 £100 或 €125 的免费点击量* 让您的商品脱颖而出。无需支付激活成本或月费。

在亚马逊欧洲五国站点提高产品曝光率

使用亚马逊商品推广,您产品在所有亚马逊欧洲五国站点中脱颖而出

您能衡量广告效果

借助商品推广报告,您可衡量和优化广告开销。您可自行查看自己关键词的费用,以及每笔开销的回报。

需要亚马逊卖家帐户. 现在就注册吧

费用

使用亚马逊商品推广,您不用为浏览量付费。 您设定您投入的预算,并且您支付的费用上限是您设定的最大投标价。

您将按点击量,而非浏览量付费

 ✔   无初始费用

 ✔   无月租费用

试一试亚马逊商品推广吧,见证它如何帮您业务增值!

1. 在所有欧洲站点注册,即可在每个获得价值£20/€25的免费点击量

2. 此外,在每个亚马逊欧洲站点开始您的第一个广告,即可在您的起始站点获得另外价值£20/€25免费点击量

如何操作

1.

选择希望推广的商品

2.

让我们为您选择最相关的关键字,或者你自行选择关键词

3.

为您的广告选择您支付的每次点击的最高价格

您的广告将有资格在亚马逊站点的各种广告刊登位置上显示,包括右侧搜索结果栏和产品详细信息页面。详情请见 这里.

需要亚马逊卖家帐户, 立即注册 >

多样的广告位置

1.搜索结果的第一页

2. 右边商品展示轨道

3. 产品详细页面

4. 手机端页面

 

             Top questions

Here you can find a list of the Top questions we receive from our sellers. Click on one of the three categories to know more.

What is Sponsored Products?

  • Sponsored Products is an advertising program that helps you promote the products you list on Amazon.co.uk.
  • You choose which products you want to advertise, assign keywords to those products, and enter a cost-per-click bid. When an Amazon shopper searches for one of your keywords, your ad is eligible for display alongside the search results. You pay a fee for this program only when an Amazon shopper clicks on your ad, at which point the shopper is taken to the detail page where your offer is listed.

Why should I use Sponsored Products?

  • Sponsored Products gives you more control over product merchandising on Amazon.co.uk. Targeted ads help you boost the visibility of your products when shoppers search for keywords you bid on. You pay a fee for this program only when an Amazon shopper clicks on your ad and is taken to the detail page where your offer is listed.

Where will my ads be displayed?

  • Your ads are eligible for display in a variety of ad placements on Amazon.co.uk. As of March 1, 2013, all ad placements through the Sponsored Products program appear alongside search results. Over time the program may expand to other placements across Amazon.co.uk.

In what categories can I advertise my products?

  • Electronics & Photo, Music, Toys & Games, VHS, DIY & Tools, PC & Video Games, Software, Film & TV, Baby, Kitchen & Home, Garden & Outdoors, Health & Beauty, Computers & Accessories, Grocery, Jewellery, Pet Supplies, Sports & Outdoors, Stationery & Office Supplies, Watches, Car & Motorbike, Shoes & Accessories, Beauty, Large Appliances, Musical, Instruments & DJ and Lighting.

Will you display my ad if my offer listed on the detail page is not in the Buy Box?

  • No. Only ads for product listings that are in the Buy Box are eligible for display. If you create an ad for a product listing that is not in the Buy Box your ad will not display to Amazon shoppers. Ads that are not eligible for display are flagged in Campaign Manager under the ‘Advertising’ tab in Seller Central.

 

How much does it cost?

  • Sponsored Products uses a cost-per-click, auction based pricing model. You set the maximum cost that you are willing to pay when a shopper clicks on an ad for your product. The more competitive your bid is, the more likely your ad will be displayed when an Amazon shopper searches for one of your keywords.

How do I pay for my Sponsored Products?

  • When you enable your seller account for Sponsored Products you must provide a valid credit card. Amazon.co.uk will charge your credit card for the cost associated with the clicks on your ads. Your credit card statement will display charges with a description of AMAZON SPONSORED PRODUCTS.

When do I get charged?

  • Sponsored Products is a post-pay program. This means that a balance will accrue in your account as your ads accumulate clicks. The frequency with which we charge your credit card depends on how much activity your account generates and the daily budget you've set.
  • After you enable your seller account for Sponsored Products, we will charge you when you accrue your first £1 of fees. This allows us to validate your credit card details. Thereafter, you will be given a £50 credit level, and we will charge your credit card within four days after the end of each calendar month and each time you reach £50 in fees. This means your credit card may be charged multiple times in a month, but no less than once a month.
  • If you consistently reach £50 in fees before the end of the calendar month, we may increase your credit level from £50 to £150. We may continue to adjust your credit level as appropriate based on your activity and daily budget up to a maximum credit level of £500.

How does the daily budget work?

  • You need to set a daily budget for each campaign for your ads to be displayed. The amount you enter is the average daily amount you are willing to spend over a calendar month. For example, if you set your daily budget at £100, you may receive up to £3,100 worth of clicks in that calendar month (assuming a full 31 day month). At the end of the month the average daily value of your advertising spend will not exceed your desired daily spend. However, on any given day you can spend less or more than your actual daily budget. For example, if your budget is £100 and you receive £50 worth of clicks on the 1st day of the month, you may receive up to £150 worth of clicks on the 2nd of the month. This would bring your total spend over 2 days to £200, which is in line with your daily budget.

How do I create ads for my products?

  • With Sponsored Products you select the products you want to advertise from your existing listings on Amazon.co.uk. You then assign keywords to those products and set your cost-per-click bid. You will organize your ads into campaigns using Campaign Manager on the ‘Advertising’ tab in Seller Central. Campaigns allow you to track your results at the level of granularity that makes the most sense for your business.

How should I select which product listings to advertise?

  • Select the products that you want to promote on Amazon.co.uk. These may be products where you have a special offer or products that you want to display when shoppers search for a particular keyword.

In which Amazon categories can my ads appear?

  • Electronics & Photo, Music, Toys & Games, VHS, DIY & Tools, PC & Video Games, Software, Film & TV, Baby, Kitchen & Home, Garden & Outdoors, Health & Beauty, Computers & Accessories, Grocery, Jewellery, Pet Supplies, Sports & Outdoors, Stationery & Office Supplies, Watches, Car & Motorbike, Shoes & Accessories, Beauty, Large Appliances, Musical, Instruments & DJ and Lighting.

What is the landing page for my ads?

  • When shoppers click on your ad they will be taken to the Amazon detail page for the product that you are advertising.

If I advertise my product listing does that mean I automatically win the Buy Box?

  • No. Your ad is only eligible for display if your offer is already listed on the detail page in the Buy Box.

What products are not eligible for advertisement?

  • At this time we do not support adult products, used products, refurbished products, Books, Classical, Kindle Store and MP3 Music.

适用条款和条件

亚马逊商品推广注册免费点击量的适用条款和条件:

  1. 当卖家注册了新的亚马逊推广账号时,亚马逊服务欧洲S.a.r.l会向卖家的相应亚马逊推广账户中打入20英镑 (在amazon.co.uk)/ 25欧元(在amazon.de, amazon.fr, amazon.it or amazon.es)。任何未使用的费用将会在款项打入到卖家的亚马逊推广账户之日起生效至下个季度末尾的最后一天到期。例如,如果卖家在2014年4月1日和2014年6月30日期间注册一个亚马逊推广账户,则未使用的款项将会在2014年9月30日到期。
  2. 卖家必须在亚马逊推广账户上提供有效的信用卡账号以接受20英镑/25欧元的广告费。
  3. 卖家必须注册亚马逊推广并保持亚马逊推广账户良好的信誉。
  4. 卖家会受到亚马逊服务欧洲商业解决方案条款(Amazon Services Europe Business Solutions Agreement)的约束。
  5. 此优惠不得转售,并且不能兑换现金。
  6. 此优惠在出现欺诈、错误或任何不符合优惠的任何条款情况下无效。
  7. 亚马逊服务欧洲S.a.r.l保留权利,并且可以自行决定在任何时候终止或修改此优惠。

亚马逊商品推广注册多个亚马逊站点卖家帐户免费点击量的适用条款和条件::

  1.  当卖家: (a) 在始发站点之外的任意一个以前从未注册过的欧洲站点注册新的卖家帐户; (b) 在这一站点创建至少一个亚马逊商品推广广告案; 并且在(c) 2016年4月18日和2016年6月30日之间完成两个新的账户注册, 亚马逊服务欧洲S.a.r.l会在2016年7月18日之前针对每一个新注册帐户在该卖家的始发欧洲站(卖家第一次注册亚马逊推广帐户的亚马逊欧洲站点)的亚马逊推广帐户中打入20英镑 (在amazon.co.uk)/ 25欧元(在amazon.de, amazon.fr, amazon.it or amazon.es). 每个卖家只能在一个欧洲站点注册一个推广帐户, 但是卖家可以注册多个站点的新账户,如果满足以下条件,这些账户也会被看作新注册账户。任何未使用的费用将会在款项打入到卖家的亚马逊推广账户之日起一个月后失效。 这笔费用是在亚马逊服务欧洲S.a.r.l所提供的其他促销免费点击量之外(有其他适用条款和条件). 该笔费用能买到的点击量根据卖家的每次点击所需费用而不同。
  2. 卖家必须在新注册卖家帐户上提供有效的信用卡账号以接受在始发卖家帐户上的20英镑/25欧元的广告费。
  3. 卖家必须注册亚马逊卖家帐户并保持亚马逊卖家账户良好的信誉。.
  4. 卖家会受到亚马逊服务欧洲商业解决方案条款(Amazon Services Europe Business Solutions Agreement)的约束。
  5. 此优惠不得转售,并且不能兑换现金。
  6. 此优惠在出现欺诈、错误或任何不符合优惠的任何条款情况下无效。
  7. 亚马逊服务欧洲S.a.r.l保留权利,并且可以自行决定在任何时候终止或修改此优惠。

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