Start selling your products on Amazon and reach millions of customers

£25 (excl. VAT) per month. Cancel anytime. 
Or sign up to become an individual seller > 

Create Your International Listings

Check this box, if you want to sell your products on all five Amazon European marketplaces (,,, and and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here. We will also email them to you once you register.
If you do not check the "Sell on 5 European marketplaces" box now, you can still start selling internationally at any time. 

Untick, if you wish to sell on only.

Benefits of the Individual Selling Plan

  • You plan to only sell a few items occasionally (fewer than 35 items per month)

  • You only want to pay fees when you sell (no monthly subscription fee)

  • You don’t intend to sell in any of the following categories (reserved to the Professional Selling Plan): Beauty, Clothing, Grocery, Jewellery, Watches, Health & Personal Care, Personal Care Appliances

  • £0.75 + per-item seller fees (VAT-exclusive)

Pricing Summary1

Per-Item Fees for each product sold on £0.75
For Books, Music & Video
Referral Fee 15%
+ Variable Closing Fee from £0.14 to £1.322
For All Other Categories
Referral Fee From 7% to 45%
Or minimum Referral Fee of £0.40
See Pricing details >
1 Pricing is category dependent

Frequently Asked Questions

Selling on Amazon is a programme that enables sellers to sell their products and inventory on

You can sell items in the following categories: Automotive, Baby, Books, Business, Industry & Science, Electronics, Home, Home Improvement, Kitchen, Lawn & Garden, Luggage, Amazon Device Accessories, Musical Instruments, Office Products, PC, Shoes, Software, Sports, Toys & Games*, Video, DVD and Video Games.
Prior approval is required to sell in the following categories: Beauty, Clothing, Electronics Accessories, Grocery, Jewellery, Watches, Beer, Wine & Spirits, Health & Personal Care and Personal Care Appliances. Contact Seller Support in your Seller Central account to request approval.

*There are restrictions for selling Toys & Games during the Christmas season.

You can’t sell illegal products, products that are illegally marketed, or products prohibited by Amazon policy. These include prescription medication, illegal drugs, guns, ammunition, and tobacco.

For more information, click here.

In order to register, you will need to provide the following information:

  • Credit card

  • Telephone number

  • Bank account information (Currently Amazon supports bank accounts in Australia, Canada, Hong Kong, India, New Zealand, the US, the UK, as well as bank accounts in all Eurozone countries – Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Portugal, Slovakia, Slovenia, and Spain).

  • VAT number, if your company is VAT registered.

  • E-mail address

You can use our Web-based interface or our bulk listing tools to list your products. The procedure and information required will vary depending on whether your products are already in the catalogue.

If your products already exist in the catalogue:

You can easily list them one by one using our Web-based interface. To do so, you only need to provide the condition of the product, the price and your available stock. Alternatively, you can use our bulk listing tools, which allow you to list multiple products quickly. Please note that, to use these tools, you will be required to provide the EAN, ISBN, or UPC code for each product.

If your products do not exist in the catalogue:

You can create them using either the Web-based interface or the bulk listing tools. For each new product, you will have to provide product information, including:

  • EAN, UPC, or ISBN code

  • Product title

  • Product description

  • Image of the product, see our Product Image Requirements

  • Price

  • Available stock

Please note that some product categories might require additional information to list your products.

It costs £28.75 per month (£25.00 for sellers that qualify for VAT-exclusive fees) plus a fee on each product that is sold. The fee varies across categories. (Click here to learn more about the pricing).

Your subscription begins as soon as you complete the registration process. Accordingly, your first monthly subscription fee will begin at that time.

Yes, you can cancel your subscription at any time. Simply contact us through your seller account. There is no long-term commitment required to sign up.

You have two options for managing your orders. You can use the Web-based interface (Seller Central) or you can download the daily order report, a tab-delimited file that provides a summary of the orders you received, and includes customer and shipping information so you can fulfil those orders.

Amazon first settles your account 14 days after you register. Subsequently, the payment process repeats every 14 days. It normally takes five business days from the payment date until the money is available in your bank account.

For a payment to take place:

  • Must have a positive or zero “Selling on Amazon” account balance. Referral Fees, Variable Closing Fees, customer refunds, customer claims, or charge backs, if any, can affect your balance.

  • Entered a bank account in your seller account.

Yes. Amazon’s payment fraud protection helps you eliminate fraudulent orders on your products.

The A-to-Z Guarantee is designed to handle situations where a customer either never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the seller fails to resolve the problem, the customer can file an A-to-Z claim. When receives the claim, we send the seller an automated email detailing the claim which requests a response with basic information about the order and the fulfilment process. will then determine how the claim will be settled which may include reimbursement of the order to the customer, at the seller’s expense.

Yes customers can leave feedback. Maintaining a high feedback rating is a critical factor for success on

  • It’s the best way for shoppers to identify you as a trustworthy seller. Your rating appears on the Offer Listing Page and is one of the first things that customers see.

  • Customers are more likely to purchase products from sellers with higher ratings.

  • Your feedback rating is a key metric used by to measure your performance.

Yes, for sales in categories other than Books, Video and DVDs. Our Gift Messaging service allows customers to write gift messages for individual items or for entire orders, and our Gift Wrap service allows customers to select and pay for gift-wrapping for each item in their order. As an Amazon Services seller, you can make either or both of those services available to buyers of your items.

If you are not currently selling on and want to learn more, you can Contact us. Our business development team will respond within two working days.

£25 (excl. VAT) per month. Cancel anytime. 

Untick, if you wish to sell on only.