Sell on Amazon - FAQs - Amazon.co.uk

“I started selling on Amazon in 2011. My business has grown ten times since then.”

Ryan Spahr, SupplyTiger
£25 (excl. VAT) per month.

Frequently Asked Questions

What is Selling on Amazon?
Selling on Amazon is a programme that enables sellers to sell their products and inventory on Amazon.co.uk.
What products can I sell on Amazon.co.uk?
You can sell items in the following categories: Automotive, Baby, Books, Business, Industry & Science, Electronics, Home, Home Improvement, Kitchen, Lawn & Garden, Luggage, Amazon Device Accessories, Musical Instruments, Office Products, PC, Shoes, Software, Sports, Toys & Games*, Video, DVD and Video Games.
Prior approval is required to sell in the following categories: Beauty, Clothing, Electronics Accessories, Grocery, Jewellery, Watches, Beer, Wine & Spirits, Health & Personal Care and Personal Care Appliances. Contact Seller Support in your Seller Central account to request approval.

*There are restrictions for selling Toys & Games during the Christmas season.
What type of products can't I sell on Amazon.co.uk
You can’t sell illegal products, products that are illegally marketed, or products prohibited by Amazon policy. These include prescription medication, illegal drugs, guns, ammunition, and tobacco. For more information, click here.
What do I need to register as a seller on Amazon.co.uk?
In order to register, you will need to provide the following information:Credit cardTelephone numberBank account information (Currently Amazon supports bank accounts in Australia, Canada, Hong Kong, India, New Zealand, the US, the UK, as well as bank accounts in all Eurozone countries – Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Portugal, Slovakia, Slovenia, and Spain).VAT number, if your company is VAT registered.E-mail address
What do I need to list my products on Amazon.co.uk?
You can use our Web-based interface or our bulk listing tools to list your products. The procedure and information required will vary depending on whether your products are already in the Amazon.co.uk catalogue.If your products already exist in the Amazon.co.uk catalogue:
You can easily list them one by one using our Web-based interface. To do so, you only need to provide the condition of the product, the price and your available stock. Alternatively, you can use our bulk listing tools, which allow you to list multiple products quickly. Please note that, to use these tools, you will be required to provide the EAN, ISBN, or UPC code for each product.If your products do not exist in the Amazon.co.uk catalogue:
You can create them using either the Web-based interface or the bulk listing tools. For each new product, you will have to provide product information, including:EAN, UPC, or ISBN codeProduct titleProduct descriptionImage of the product, see our Product Image RequirementsPriceAvailable stock *Please note that some product categories might require additional information to list your products.
How much does it cost to sell on Amazon.co.uk?
It costs £25.00 per month excluding VAT, plus a fee on each product that is sold. The fee varies across categories. (Click here to learn more about the pricing).
When do I start getting charged the monthly subscription fee?
Your subscription begins as soon as you complete the registration process. Accordingly, your first monthly subscription fee will begin at that time.
Can I cancel my subscription?
Yes, you can cancel your subscription at any time. Simply contact us through your seller account. There is no long-term commitment required to sign up.
How do I manage orders?
You have two options for managing your orders. You can use the Web-based interface (Seller Central) or you can download the daily order report, a tab-delimited file that provides a summary of the orders you received, and includes customer and shipping information so you can fulfil those orders.
How do I get paid?
Amazon first settles your account 14 days after you register. Subsequently, the payment process repeats every 14 days. It normally takes five business days from the payment date until the money is available in your bank account.
For a payment to take place:Must have a positive or zero “Selling on Amazon” account balance. Referral Fees, Variable Closing Fees, customer refunds, customer claims, or charge backs, if any, can affect your balance.Entered a bank account in your seller account.
Do you offer fraud protection?
Yes. Amazon’s payment fraud protection helps you eliminate fraudulent orders on your products.
What is the A-to-Z Guarantee programme?
The A-to-Z Guarantee is designed to handle situations where a customer either never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the seller fails to resolve the problem, the customer can file an A-to-Z claim. When Amazon.co.uk receives the claim, we send the seller an automated email detailing the claim which requests a response with basic information about the order and the fulfilment process. Amazon.co.uk will then determine how the claim will be settled which may include reimbursement of the order to the customer, at the seller’s expense.
Can customers leave feedback and why is customer feedback important?
Yes customers can leave feedback. Maintaining a high feedback rating is a critical factor for success on Amazon.co.uk.It’s the best way for shoppers to identify you as a trustworthy seller. Your rating appears on the Offer Listing Page and is one of the first things that customers see.Customers are more likely to purchase products from sellers with higher ratings.Your feedback rating is a key metric used by Amazon.co.uk to measure your performance.
Can I offer gift wrap and gift messaging services to my customers on Amazon.co.uk?
Yes, for sales in categories other than Books, Video and DVDs. Our Gift Messaging service allows customers to write gift messages for individual items or for entire orders, and our Gift Wrap service allows customers to select and pay for gift-wrapping for each item in their order. As an Amazon Services seller, you can make either or both of those services available to buyers of your items.
Can I talk to someone about Selling on Amazon?
If you are not currently selling on Amazon.co.uk and want to learn more, you can Contact us. Our business development team will respond within two working days.

Start selling on Amazon

£25 (excl. VAT) per month.