Sell on Amazon

Start selling with no monthly fee

Why Amazon?

If you are looking to sell your items occasionally, this is the right choice for you!

Amazon’s basic selling programme is ideal if you’re selling fewer than 35 items per month, and still want to take advantage of the benefits of selling on a widely used e-commerce marketplace.

What can you sell?

Selling on the Amazon marketplace means having the opportunity to sell many kinds of products, whether they are new or used, across a wide variety of categories. 

With the basic selling plan, you can sell products across all of the following categories:

Business supplies
Cars & Motorbikes
Industrial & Scientific

Musical Instruments
Video, DVD and Blu-Ray
Video Games

Camera & Photo
Mobile Phones & Accessories
Consumer Electronics
Office Products

DIY Tools & Home Improvement
Home & Garden
Large Appliances
Pet Supplies

Shoes & Bags

Baby Products
Toys & Games

Click here if you want to learn more about the additional categories available with the professional selling plan.

What can Amazon do for you?

"Pay as you go"

Benefit from a “pay as you go” pricing plan. There is no monthly commitment, fees will only be charged when you make a sale.

An easy selling process with dedicated support

Amazon helps you optimise your sales by putting its e-commerce website as well as tools and additional options at your disposal.

Access to tens of millions
of Amazon customers

Your items become easier to find and easier to buy. Tens of millions of people come to Amazon to buy the products they are looking for.

A secure & trusted marketplace
and selling experience

Become a seller and put Amazon’s e-commerce expertise, product search and payment technology to work for your business.

Fulfilment by Amazon

Avoid the hassle of having to pack and post every item yourself. Simply send them all to an Amazon fulfilment centre and we will post them to customers when they buy them. What's more, with Fulfilment by Amazon, your items become available for Amazon Prime free delivery.

Click here for more information

How much does it cost?

The individual selling plan does not involve a monthly subscription. You will only be charged when a sale occurs. There are three different fees applied to each item sold:

  • Per-item fee: £0.75
  • Referral fee: depending on the category the item belongs to.
  • Variable closing fee: depending on the category the item belongs to and the destination of the order.
Click here to better understand the pricing.

How does it work?


Start your registration

Your registration is free of charge*, fees are only applied when an item
is sold.

To register, you will need:

1. Your credit card
2. Your phone number
3. Your personal details
4. Your bank account details

*When you complete registration, credit card validation will be required with a one-time charge of GBP 0.16 (excl. VAT) Please note that prepaid cards are not accepted. 


List your items

Display your items for sale on Amazon.


Deliver your items or have them delivered by Amazon

When an order has been placed for one of your products, Amazon notifies you by email as well as in your Seller Central dashboard.

You can let Fulfilment by Amazon take care of storage, picking, packing and shipping or you can post your items to the customers yourself.


Receive your payment

Payment for the balance of your orders (net of Amazon Seller fees) is deposited into your bank account, and you receive notification by e-mail that your payment has been sent.

Referral Fee

Sellers pay a referral fee on each item sold. This fee depends on the category the item belongs to and it will be charged on the total sum paid for the item by the buyer, including all applicable taxes and customs fees.

  • For media products (Books, Videos, Music, DVDs), Amazon deducts the applicable referral fee percentage calculated on the item price, excluding shipping fees.

  • For non-media products, Amazon deducts the applicable referral fee calculated on the total sales price (including the item price and any shipping or gift wrap charges).



Referral Fee

Books, Music, Videos, DVDs **




Referral Fee

Amazon Device

45% (min £0.40)

Car & Motorbike

15% (min £0.40)


7% (min £0.40)


12%* (min £0.40)


7% (min £0.40)

DIY & Tools

12% (min £0.40)


12%* (min £0.40)

Food Service

15% (min £0.40)

Industrial Electrical

12% (min £0.40)

Industrial Tools
& Instruments

12% (min £0.40)

Large Appliances2

7% (min £0.40)

Lawn & Garden

15% (min £0.40)

Material Handling

12% (min £0.40)


12% (min £0.40)

Musical Instruments
& DJ

12% (min £0.40)



Sports & Outdoors

15% (min £0.40)


10% (min £0.40)

Video Games


Everything else

15% (min £0.40)

1 Some categories require approval before selling on Contact Seller Support in your Seller Central account to request approval.
2 With the exception of Accessories, Microwaves and Range Hoods

* Prior to October 9, 2014 the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products only applied to sellers on the Professional selling plan. Effective October 9, 2014, the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products was lowered to £0.40, and it also applies to sellers on an Individual selling plan.

These changes only affect items with low total sales prices. For example, in a category that has a 15% referral fee, a £0.40 per-item minimum referral fee only applies to items with a total sales price below £2.67. Those items will now have a referral fee of £0.40, while items with a total sales price equal to or greater than £2.67 will continue to have a referral fee of 15% of the total sales price.

** Effective August 1st, 2017, the per item fixed fee (from now on called Closing Fee and previously referred to as Variable Closing Fee) will be £0.50 for all Media products (books, music, video, DVD, video games and software), and the referral fee will be calculated on the total sales price (the total amount paid by the Customer including the item price and any shipping or gift wrap charges).

Variable Closing Fee

This fee depends on the category the item belongs to and the destination of the order. You can find the fees for media items below, different fees will be applied to different categories.












(including US 




Rest of World




Frequently Asked Questions

You can’t sell illegal products, products that are illegally marketed, or products prohibited by Amazon policy. These include prescription medication, illegal drugs, guns, ammunition, and tobacco. For more information, click here.

Some categories are also limited to professional accounts: Beauty, Clothing, Grocery, Jewellery, Watches, Beer, Wine & Spirits, Health & Personal Care and Personal Care Appliances. Click here to see the categories you can have access to with a professional account.

You can use our Web-based interface to list your products. The procedure and information required will vary depending on whether your products are already in the catalogue.

If your products already exist in the catalogue:

You can easily list them one by one using our Web-based interface. To do so, you only need to provide the condition of the product, the price and your available stock.

If your products do not exist in the catalogue:

You can create them using either the Web-based interface. For each new product, you will have to provide product information, including:

  • EAN, UPC, or ISBN code (Optional)

  • Product title

  • Product description (Optional)

  • Image of the product, see our Product Image Requirements

  • Price

  • Available stock and condition

Please note that some product categories might require additional information to list your products.

You can use the Web-based interface.

Generally, Amazon first transfers your account balance to your bank account 14 days after the first working day on which transactions are completed. Subsequently, the settlement process is repeated every 14 days.

For sellers who registered to sell on Amazon before 30th June, 2016: The funds you receive as payment for a sale are reserved by Amazon for 14 days from the date the order was confirmed as shipped. Once the 14-day reserve has passed for an order, the funds from that order will be paid to you on your next settlement date, as long as you have a positive account balance.

For sellers who registered to sell on Amazon on or after 30th June, 2016: The funds you receive as payment for a sale are reserved by Amazon for 7 days from the estimated delivery date of the order. Once the 7-day reserve has passed for an order, the funds from that order will be paid to you on your next settlement date, as long as you have a positive account balance.

To receive payment, you must have the following:

  • A positive seller account balance. This means that the amount of money in your account is greater than the amount of fees and refunds you incurred during a settlement period. You need to have a minimum of GBP 1 in your seller account to receive payment.

  • Valid bank account information in your seller account.

When your account is settled, Amazon initiates a transfer to your bank account. It usually takes 1 to 2 working days for the funds to reach your bank account after Amazon has initiated a transfer.

Yes. Amazon’s payment fraud protection helps you eliminate fraudulent orders on your products.

The A-to-Z Guarantee is designed to handle situations where a customer either never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the seller fails to resolve the problem, the customer can file an A-to-Z claim. When receives the claim, we send the seller an automated email detailing the claim which requests a response with basic information about the order and the fulfilment process. will then determine how the claim will be settled which may include reimbursement of the order to the customer, at the seller’s expense.

Yes customers can leave feedback. Maintaining a high feedback rating is a critical factor for success on

  • It’s the best way for shoppers to identify you as a trustworthy seller. Your rating appears on your seller profile page and is one of the first things that customers see.

  • Customers are more likely to purchase products from sellers with higher ratings.

  • Your feedback rating is a key metric used by to measure your performance.

Yes, for sales in categories other than Books, Video and DVDs. Our Gift Messaging service allows customers to write gift messages for individual items or for entire orders, and our Gift Wrap service allows customers to select and pay for gift-wrapping for each item in their order. As an Amazon Services seller, you can make either or both of those services available to buyers of your items.

If you are not currently selling on and want to learn more, you can Contact us. Our business development team will respond within two working days.

Are you ready to start selling
on Amazon?