Al switched to Amazon’s logistics service, Fulfilment by Amazon (FBA), when orders could no longer be handled from the office in South London:
Untick, if you wish to sell on Amazon.co.uk only.
Selling on Amazon is a programme that enables sellers to sell their products on Amazon.co.uk and other European marketplaces
Benefits at a glance
When you sell online on Amazon, your products are easier to find and easier to buy
Your products are easier to find online with Amazon
Display your brand to millions of Amazon shoppers
Sell on all 5 of Amazon’s European Marketplaces
Manage your inventory easily as a single pool to all Marketplaces
Amazon's trusted shopping experience
Amazon fraud protection and security
No product listing fees*
Online seller support and access to seller forums
Bulk upload your inventory and customise your shipping rates
Access to order reports and order-related feeds
Be eligible to win the buybox
Fulfilment by Amazon
Fulfilment by Amazon (FBA) helps you increase your online sales in the UK and internationally by giving you access to Amazon’s world-class fulfilment resources, fast, free delivery options for your products, and trusted and acclaimed customer service in the local language (Learn more).
How it works
Selling on Amazon is a simple 5 step process
1
Register your Seller Account
Register your Seller Account to start selling your products
What will you need to complete the registration?
1. Credit Card (?)
2. Phone Number (?)
3. Company Registration Details (?)
4. Primary Contact Person Information (?)
5. Beneficial Owner Information (?)
6. Bank Account Information (?)
Learn more
Your account comes enabled with Fulfilment by Amazon (FBA), making it easier for you to use Amazon’s world-class logistics and distribution resources. FBA is a pay-per-use service with no minimum inventory requirements or contracts.
2
Upload your listings
With Sell on Amazon, it's easy to upload your inventory
Once you've registered to sell online, use web-based tools or text files to upload your listings to one or more European marketplaces. (amazon.co.uk, amazon.de, amazon.fr, amazon.it, amazon.es)
When listing your products, you can select “Fulfilment by Amazon” as your fulfilment method, to let Amazon pick, pack and ship your products to the customer, as well as providing customer service to buyers in the local marketplace language.
3
Customers see and buy your products
Amazon is a leading website and venue for millions of online shoppers
By listing your products on Amazon, you can reach millions of potential customers every day for your products.
Moreover, if you convert your listings to be Fulfilled by Amazon, they become eligible for Prime and in many cases fast, free delivery options, thereby increasing their visibility. FBA also helps your products compete for the Buy Box more effectively. See how FBA can help increase your sales
4
Deliver your products to the customer
Deliver your products to the customer
When an order has been placed for one of your products, Amazon notifies you by email as well as in your Seller Central dashboard.
You can let Fulfilment by Amazon take care of storage, picking, packing and shipping or you can deliver your products to the customers yourself.
5
Receive your payment
Receive your payment
Payment for the balance of your orders (net of Amazon Seller fees) is deposited into your bank account, and you receive notification by e-mail that your payment has been sent.
Still not sure? Visit our FAQ section
Create Your International Listings
Check this box, if you want to sell your products on all five Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es) and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here. We will also email them to you once you register.
If you do not check the "Sell on 5 European marketplaces" box now, you can still start selling internationally at any time.
Untick, if you wish to sell on Amazon.co.uk only.
What will you need to complete the registration
1. Credit Card
You will need a valid, non-expired credit card. We currently accept internationally chargeable credit cards.
2. Phone Number
You will be asked to provide a valid phone number with the country code
3. Company Registration Details
Business information: You will need to specify the business type, business registration number and the date the business was registered.
Address: We will also need your registered business address.
4. Primary Contact Person Information
A primary contact person is either the account holder (the registered seller) or the person who has access to the Selling on Amazon payment account, provides the registration information on behalf of the account holder and initiates transactions, such as disbursements and regunds. Actions taken by the primary contact are deemed to be taken by the account holder.
You will need to provide:
Identity details: You can use a valid passport or national ID.
Residential address: You will need to provide the residential address of the primary contact person. In some cases, you may be asked to submit a utility bill or bank statement as proof of this address.
5. Beneficial Owner Information
In some cases, if you are registering as a business, you may need to provide beneficial owner information. Beneficial owners are natural persons who own or control the business through direct or indirect ownership over 20% or more of the shares or voting rights of the business, or any other natural person who otherwise exercises control over the management of the business.
For the beneficial owners, you will need to provide:
Identity details: You can use a valid passport or national ID.
Residential address: You will need to provide the residential address of each beneficial owner. In some cases, you may be asked to submit a utility bill or bank statement as proof of this address.
6. Bank Account Information
You must provide your bank account details to complete the registration. This account will be used to receive the proceeds from your transactions.
As a Seller on Amazon.co.uk, you can sell in the following categories:
Amazon Device Accessories
Baby
Books
Business, Industry & Science
Car & Motorbike
Computers
Consumer Electronics
Cycling
DIY & Tools
DVD
Home
Kitchen
Large Appliances
Lawn & Garden
Luggage
Musical Instruments & DJ
Office Products
Pet Supplies
Shoes
Software
Sports & Outdoors
Toys and Games
Tyres
Video
Video Games
Video Games Consoles
For approval*
Computer Accessories
*Some categories require approval before selling on Amazon.co.uk. Contact Seller Support in your Seller Central account to request approval
Pricing details
Monthly subscription fee
As a professional Seller, you pay £25 per month, no matter how much your sales volumes are.
Referral Fee
In addition to the monthly subscription fee, Sellers pay a referral fee on each item sold. This fee depends on the category the item belongs to and it will be charged on the total sum paid for the item by the buyer, including all applicable taxes and customs fees. Items in some categories have a per-item minimum referral fee as listed below (i.e., sellers pay the greater of the referral fee or the per-item minimum referral fee).
For media products (books, music, video, DVD), Amazon deducts the applicable referral fee percentage calculated on the item price, excluding shipping fees.
For non-media products, we deduct the greater of the applicable referral fee percentage or applicable per-item minimum referral fee calculated on the total sales price (the total amount paid by the buyer including the item price and any shipping or gift wrap charges).
Amazon deducts the greater of the applicable referral fee percentage or applicable per-item minimum referral fee.
Categories |
| Applicable Minimum Referral Fee (applied on a per-item basis unless otherwise noted) | ||
|---|---|---|---|---|
Amazon Device Accessories | 45% | £0.40 | ||
Beer, Wine & Spirits1 | 10%** | - | ||
Books, Music, Videos, DVDs | 15% | - | ||
Car & Motorbike | 15% | £0.40 | ||
Computers | 7% | £0.40 | ||
Computer Accessories1 | 12%* | £0.40 | ||
Consumer Electronics | 7% | £0.40 | ||
DIY & Tools | 12% | £0.40 | ||
Electronic Accessories1 | 12% | £0.40 | ||
Food Service | 15% | £0.40 | ||
Grocery1 | 15% | - | ||
Industrial Electrical Supplies | 12% | £0.40 | ||
Jewellery1 | 25% | £1.25 | ||
Large Appliances | 7% | £0.40 | ||
Material Handling | 12% | £0.40 | ||
Metalworking | 12% | £0.40 | ||
Musical Instruments & DJ | 12% | £0.40 | ||
Software | 15% | - | ||
Sports & Outdoors | 15% | £0.40 | ||
Tyres | 10% | £0.40 | ||
Video Games | 15% | - | ||
Video Games Consoles | 8% | - | ||
Watches1 | 15% | £1.25 | ||
Everything else | 15% | £0.40 |
1Some categories require approval before selling on Amazon.co.uk. Contact Seller Support in your Seller Central account to request approval.
*Prior to October 9, 2014 the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products only applied to sellers on the Professional selling plan. Effective October 9, 2014, the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products was lowered to £0.40, and it also applies to sellers on an Individual selling plan.
** Promotion running up to and including 30 Nov 2017 and reducing the referral fee for Beer and Wine and from 12% to 10%.
Variable Closing Fee
This fee depends on the category the item belongs to and the destination of the order. It is only charged for items in the following category: Books, Music, Video and DVD items.**
UK Standard Delivery | UK Express Delivery | Europe | US (including US procterorates) | Rest of World | |
|---|---|---|---|---|---|
Books | £0.43 | £1.32 | £0.47 | £0.94 | £0.50 |
| Music | £0.24 | £1.32 | £0.14 | £0.18 | £0.33 |
Video (VHS) | £1.15 | £1.32 | £1.14 | £0.17 | £0.44 |
DVD | £0.14 | £1.32 | £0.27 | £0.58 | £0.78 |
Seller Scenarios
You sell a book on Amazon.co.uk for £10.00 to a customer in the UK with £2.80 delivery charges.You are a VAT registered seller or you are acting as a business.).
Credit on item sale | |
|---|---|
Item Sale Price | £10.00 |
Domestic Shipping Credit | £2.80 |
Total Credit on Sale | £12.80 |
Amazon Fees | |
Referral Fee | -£1.50 |
Per-item Fee | - |
Variable Closing Fee | -£0.43 |
Total Amazon Fees | -£1.93 |
Total Credited to your account (excl. Tax) | £10.87 |
You sell a camera on Amazon.co.uk for £100 to a customer in France with £5.96 delivery charges. You are a VAT registered seller or you are acting as a business.
Credit on item sale | |
|---|---|
Item Sale Price | £100.00 |
Domestic Shipping Credit | £5.96 |
Total Credit on Sale | £105.96 |
Amazon Fees | |
Referral Fee | -£7.42 |
Per-item Fee | - |
Variable Closing Fee | - |
Total Amazon fees | -£7.42 |
Total Credited to your account (excl. Tax) | £98.54 |
Our Pricing plan
Find out more about our fee structure to Sell on Amazon with the Professional Selling Plan.
£25.00 a month (excl. VAT)
plus per category dependent per-item selling fees
Untick, if you wish to sell on Amazon.co.uk only.
- £25 (excl. VAT) per month.
- Cancel anytime
- Pricing details
* With effect from February 1, 2015, we will begin to calculate the monthly High-Volume Listing Fee based on the number of active non-media SKUs you offer for sale on Amazon.co.uk. The High-Volume Listing Fee will only apply if you exceed 2 million SKUs in a given month, and it will be applied to your highest number of SKUs above 2 million at any time during that month. For each active non-media SKU over 2 million, a fee of £0.0003 per SKU will apply. Learn more
Start selling on
Amazon now
Untick, if you wish to sell on Amazon.co.uk only.
