Sell on Amazon

Gain access to millions of shoppers and put Amazon’s ecommerce expertise, product search and payment technology to work for your business. Learn more

Start selling

1 Month Subscription FREE*

Selling on Amazon is a programme that enables sellers to sell their products on and other European marketplaces

Benefits at a glance

When you sell online on Amazon, your products are easier to find and easier to buy

  • Your products are easier to find online with Amazon

  • Display your brand to millions of Amazon shoppers

  • Sell on all 5 of Amazon’s European Marketplaces

  • Manage your inventory easily as a single pool to all Marketplaces

  • Amazon's trusted shopping experience

  • Amazon fraud protection and security

  • No product listing fees**

  • Online seller support and access to seller forums

  • Bulk upload your inventory and customise your shipping rates

  • Access to order reports and order-related feeds

  • Be eligible to win the buybox

  • Sell in over 30 product categories

Fulfilment by Amazon

Fulfilment by Amazon (FBA) helps you increase your online sales in the UK and internationally by giving you access to Amazon’s world-class fulfilment resources, fast, free delivery options for your products, and trusted and acclaimed customer service in local language (Learn more)

How it works

Selling on Amazon is a simple 5 step process

Left Right
  • 1

    Register your seller account

  • 2

    Upload your listings

  • 3

    Customers see and buy your products

  • 4

    Deliver your products to the customer

  • 5

    Receive your payment

  • Register your Seller Account to start selling your products

    What will you need to complete the registration?
    1. Credit Card (?)
    2. Phone Number (?)
    3. Company Registration Details (?)
    4. Primary Contact Person Information (?)
    5. Beneficial Owner Information (?)
    6. Bank Account Information (?)

    Learn more

    Your account comes enabled with Fulfilment by Amazon (FBA), making it easier for you to use Amazon’s world-class logistics and distribution resources. FBA is a pay-per-use service with no minimum inventory requirements or contracts.

  • With Sell on Amazon, it's easy to upload your inventory

    Once you've registered to sell online, use web-based tools or text files to upload your listings to one or more European marketplaces. (,,,,

    When listing your products, you can select “Fulfilment by Amazon” as your fulfilment method, to let Amazon pick, pack and ship your products to the customer, as well as providing customer service to buyers in the local marketplace language.

    Learn more about Fulfilment by Amazon
  • Amazon is a leading website and venue for millions of online shoppers

    By listing your products on Amazon, you can reach millions of potential customers every day for your products.

    Moreover, if you convert your listings to be Fulfilled by Amazon, they become eligible for Prime and in many cases fast, free delivery options, thereby increasing their visibility. FBA also helps your products compete for the Buy Box more effectively. See how FBA can help increase your sales

  • Deliver your products to the customer

    When an order has been placed for one of your products, Amazon notifies you by email as well as in your Seller Central dashboard.

    You can let Fulfilment by Amazon take care of storage, picking, packing and shipping or you can deliver your products to the customers yourself.

  • Receive your payment

    Payment for the balance of your orders (net of Amazon Seller fees) is deposited into your bank account, and you receive notification by e-mail that your payment has been sent.

Still not sure? Visit our FAQ section

Our Pricing plan

Find out more about our fee structure to Sell on Amazon with the Professional Selling Plan.

The Professional Selling Plan - For people and businesses who want to enjoy maximum value for volume sales.

With the Professional Selling Plan, you enjoy maximum value if your average sales volume is above 33 items per month. It’s ideal if you’re selling regularly online, and want to take advantage of the additional benefits, like automated tools and reports, 1-click purchase or want to sell in additional categories requiring approval.

Do you only want to sell products occasionally? Learn more about our Individual Selling Plan

£25.00 a month (excl. VAT)

plus per category dependent per-item selling fees

Start selling
*Terms and conditions for one month of subscription free
  1. The promotion is open only to sellers who have not previously registered for the Professional Selling Plan on the relevant,,, or (the “Amazon Site(s)”).
  2. To qualify for the promotion the seller must complete registration for the Professional Selling plan on an Amazon Site(s) for which they have not previously registered for the Professional Selling Plan while the promotion is valid.
  3. If the seller qualifies for the promotion, Amazon will waive the seller’s first month's subscription fee for the Professional Selling Plan account on the applicable Amazon Site. The seller will remain liable for all selling fees and other costs.
  4. If the seller breaches any term of the Amazon Services Europe Business Solutions Agreement within one month of registration, the promotion will be withdrawn and the seller shall be liable for the first month’s fee.
  5. The promotion is not available to new registered sellers who are connected or affiliated to an existing Professional Selling Plan account on the relevant Amazon site(s).
  6. This promotion may be withdrawn at any time by the withdrawal of the offer text on the relevant Amazon Site(s). Amazon will not be obliged to place a notice or otherwise notify of the promotion’s withdrawal.

** With effect from February 1, 2015, we will begin to calculate the monthly High-Volume Listing Fee based on the number of active non-media SKUs you offer for sale on The High-Volume Listing Fee will only apply if you exceed 2 million SKUs in a given month, and it will be applied to your highest number of SKUs above 2 million at any time during that month. For each active non-media SKU over 2 million, a fee of £0.0003 per SKU will apply. Learn more

Do you only want to sell products occasionally? Learn more about our Individual Selling Plan