Sell on Amazon

Untick, if you wish to sell on Amazon.co.uk only.

1 Month Subscription FREE*

Selling on Amazon is a programme that enables sellers to sell their products on Amazon.co.uk and other European marketplaces

Benefits at a glance

When you sell online on Amazon, your products are easier to find and easier to buy

Fulfilment by Amazon

Fulfilment by Amazon (FBA) helps you increase your online sales in the UK and internationally by giving you access to Amazon’s world-class fulfilment resources, fast, free delivery options for your products, and trusted and acclaimed customer service in the local language (Learn more).

How it works

Selling on Amazon is a simple 5 step process

1

Register your Seller Account

Register your Seller Account to start selling your products

What will you need to complete the registration?
1. Credit Card (?)
2. Phone Number (?)
3. Company Registration Details (?)
4. Primary Contact Person Information (?)
5. Beneficial Owner Information (?)
6. Bank Account Information (?)

Learn more

Your account comes enabled with Fulfilment by Amazon (FBA), making it easier for you to use Amazon’s world-class logistics and distribution resources. FBA is a pay-per-use service with no minimum inventory requirements or contracts.

2

Upload your listings

With Sell on Amazon, it's easy to upload your inventory

Once you've registered to sell online, use web-based tools or text files to upload your listings to one or more European marketplaces. (amazon.co.uk, amazon.de, amazon.fr, amazon.it, amazon.es)

When listing your products, you can select “Fulfilment by Amazon” as your fulfilment method, to let Amazon pick, pack and ship your products to the customer, as well as providing customer service to buyers in the local marketplace language.

Learn more about Fulfilment by Amazon

3

Customers see and buy your products

Amazon is a leading website and venue for millions of online shoppers

By listing your products on Amazon, you can reach millions of potential customers every day for your products.

Moreover, if you convert your listings to be Fulfilled by Amazon, they become eligible for Prime and in many cases fast, free delivery options, thereby increasing their visibility. FBA also helps your products compete for the Buy Box more effectively. See how FBA can help increase your sales

4

Deliver your products to the customer

Deliver your products to the customer

When an order has been placed for one of your products, Amazon notifies you by email as well as in your Seller Central dashboard.

You can let Fulfilment by Amazon take care of storage, picking, packing and shipping or you can deliver your products to the customers yourself.

 

5

Receive your payment

Receive your payment

Payment for the balance of your orders (net of Amazon Seller fees) is deposited into your bank account, and you receive notification by e-mail that your payment has been sent.

Still not sure? Visit our FAQ section

Create Your International Listings

Check this box, if you want to sell your products on all five Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es) and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here. We will also email them to you once you register.
If you do not check the "Sell on 5 European marketplaces" box now, you can still start selling internationally at any time. 

Untick, if you wish to sell on Amazon.co.uk only.

What will you need to complete the registration

1. Credit Card

You will need a valid, non-expired credit card. We currently accept internationally chargeable credit cards.

2. Phone Number

You will be asked to provide a valid phone number with the country code

3. Company Registration Details

  • Business information: You will need to specify the business type, business registration number and the date the business was registered.

  • Address: We will also need your registered business address.

4. Primary Contact Person Information

A primary contact person is either the account holder (the registered seller) or the person who has access to the Selling on Amazon payment account, provides the registration information on behalf of the account holder and initiates transactions, such as disbursements and regunds. Actions taken by the primary contact are deemed to be taken by the account holder.

You will need to provide:

  • Identity details: You can use a valid passport or national ID.

  • Residential address: You will need to provide the residential address of the primary contact person. In some cases, you may be asked to submit a utility bill or bank statement as proof of this address.

5. Beneficial Owner Information

In some cases, if you are registering as a business, you may need to provide beneficial owner information. Beneficial owners are natural persons who own or control the business through direct or indirect ownership over 20% or more of the shares or voting rights of the business, or any other natural person who otherwise exercises control over the management of the business.

For the beneficial owners, you will need to provide:

  • Identity details: You can use a valid passport or national ID.

  • Residential address: You will need to provide the residential address of each beneficial owner. In some cases, you may be asked to submit a utility bill or bank statement as proof of this address.

6. Bank Account Information

You must provide your bank account details to complete the registration. This account will be used to receive the proceeds from your transactions.

As a Seller on Amazon.co.uk, you can sell in the following categories:

  • Amazon Device Accessories

  • Baby

  • Books

  • Business, Industry & Science

  • Car & Motorbike

  • Computers

  • Consumer Electronics

  • Cycling

  • DIY & Tools

  • DVD

  • Home

  • Kitchen

  • Large Appliances

  • Lawn & Garden

  • Luggage

  • Music

  • Musical Instruments & DJ

  • Office Products

  • Pet Supplies

  • Shoes

  • Software

  • Sports & Outdoors

  • Toys and Games

  • Tyres

  • Video

  • Video Games

  • Video Games Consoles

For approval*

  • Beauty

  • Clothing

  • Computer Accessories

  • Electronics Accessories

  • Grocery

  • Health & Personal Care

  • Jewellery and Watches

*Some categories require approval before selling on Amazon.co.uk. Contact Seller Support in your Seller Central account to request approval

Pricing details

Monthly subscription fee

As a professional Seller, you pay £25 per month, no matter how much your sales volumes are.

Referral Fee

In addition to the monthly subscription fee, Sellers pay a referral fee on each item sold. This fee depends on the category the item belongs to and it will be charged on the total sum paid for the item by the buyer, including all applicable taxes and customs fees. Items in some categories have a per-item minimum referral fee as listed below (i.e., sellers pay the greater of the referral fee or the per-item minimum referral fee).

  • For media products (books, music, video, DVD, software, and video games), Amazon deducts the applicable referral fee percentage calculated on the item price.

  • For non-media products, we deduct the greater of the applicable referral fee percentage or applicable per-item minimum referral fee calculated on the total sales price (the total amount paid by the buyer including the item price and any shipping or gift wrap charges).

Amazon deducts the greater of the applicable referral fee percentage or applicable per-item minimum referral fee.

Categories

  Referral Fee on amazon.co.uk

Applicable Minimum Referral Fee (applied on a per-item basis unless otherwise noted)

Amazon Device Accessories

45%

£0.40

Beer & Wine1

12%

 -

Books, Music, Videos, DVDs

15%

 -

Car & Motorbike

15%

£0.40

Computers

7%

£0.40

Computer Accessories1

12%*

£0.40

Consumer Electronics

7%

£0.40

DIY & Tools

12%

£0.40

Electronic Accessories1

12%

£0.40

Grocery1

15%

 -

Jewellery1

£1.25

Large Appliances

7%

£0.40

Musical Instruments & DJ

12%

£0.40

Software

15%

 -

Spirits1

10%

 -

Sports & Outdoors

15%

£0.40

Tyres

10%

£0.40

Video Games

15%

 -

Video Games Consoles

8%

 -

Watches1

15%

£1.25

Everything else

15%

£0.40

1Some categories require approval before selling on Amazon.co.uk. Contact Seller Support in your Seller Central account to request approval.
*Prior to October 9, 2014 the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products only applied to sellers on the Professional selling plan. Effective October 9, 2014, the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products was lowered to £0.40, and it also applies to sellers on an Individual selling plan.

Variable Closing Fee

This fee depends on the category the item belongs to and the destination of the order. It is only charged for items in the following category: Books, Music, Video and DVD items.

UK Standard Delivery

UK Express Delivery

Europe

US (including US procterorates)

Rest of World

Books

£0.43

£1.32

£0.47

£0.94

£0.50

Music

£0.24

£1.32

£0.14

£0.18

£0.33

Video (VHS)

£1.15

£1.32

£1.14

£0.17

£0.44

DVD

£0.14

£1.32

£0.27

£0.58

£0.78

Seller Scenarios

You sell a book on Amazon.co.uk for £10.00 to a customer in the UK with £2.80 delivery charges.You are a VAT registered seller or you are acting as a business.).

Credit on item sale

Item Sale Price

£10.00

Domestic Shipping Credit

£2.80

Total Credit on Sale

£12.80

Amazon Fees

Referral Fee

-£1.50

Per-item Fee

 -

Variable Closing Fee

-£0.43

Total Amazon Fees

-£1.93

Total Credited to your account (excl. Tax)

£10.87

You sell a camera on Amazon.co.uk for £100 to a customer in France with £5.96 delivery charges. You are a VAT registered seller or you are acting as a business.

Credit on item sale

Item Sale Price

£100.00

Domestic Shipping Credit

£5.96

Total Credit on Sale

£105.96

Amazon Fees

Referral Fee

-£7.42

Per-item Fee

-

Variable Closing Fee

-

Total Amazon fees

-£7.42

Total Credited to your account (excl. Tax)

£98.54

Our Pricing plan

Find out more about our fee structure to Sell on Amazon with the Professional Selling Plan.

£25.00 a month (excl. VAT)
plus per category dependent per-item selling fees

Untick, if you wish to sell on Amazon.co.uk only.

- 1 Month Subscription FREE*
- Cancel anytime
- Pricing details

 
*Terms and conditions for one month of subscription free

1. The promotion is open only to sellers who have not previously registered for the Professional Selling Plan on the relevant Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it or Amazon.es (the “Amazon Site(s)”).
2. To qualify for the promotion the seller must complete registration for the Professional Selling plan on an Amazon Site(s) for which they have not previously registered for the Professional Selling Plan while the promotion is valid.
3. If the seller qualifies for the promotion, Amazon will waive the seller’s first month's subscription fee for the Professional Selling Plan account on the applicable Amazon Site. The seller will remain liable for all selling fees and other costs.
4.If the seller breaches any term of the Amazon Services Europe Business Solutions Agreement within one month of registration, the promotion will be withdrawn and the seller shall be liable for the first month’s fee.
5.The promotion is not available to new registered sellers who are connected or affiliated to an existing Professional Selling Plan account on the relevant Amazon site(s).
6. This promotion may be withdrawn at any time by the withdrawal of the offer text on the relevant Amazon Site(s). Amazon will not be obliged to place a notice or otherwise notify of the promotion’s withdrawal.

** With effect from February 1, 2015, we will begin to calculate the monthly High-Volume Listing Fee based on the number of active non-media SKUs you offer for sale on Amazon.co.uk. The High-Volume Listing Fee will only apply if you exceed 2 million SKUs in a given month, and it will be applied to your highest number of SKUs above 2 million at any time during that month. For each active non-media SKU over 2 million, a fee of £0.0003 per SKU will apply. Learn more

Do you only want to sell products occasionally? Learn more about our Individual Selling Plan

 

Start selling on
Amazon now

Untick, if you wish to sell on Amazon.co.uk only.

1 Month Subscription FREE*