How it Works

Untick, if you wish to sell on Amazon.co.uk only.

£25 (excl. VAT) per month

How to sell online on Amazon?

Selling online on Amazon is an easy and effective way to reach millions of potential buyers. Whether you have to sell a little or sell a lot, Amazon provides you the required tools and experience to sell online successfully. To sell on Amazon is a simple 5 step process. Read more about the features & benefits of selling online on Amazon.

Untick, if you wish to sell on Amazon.co.uk only.

£25 (excl. VAT) per month

Register your seller account

What will you need to complete the registration?

  1. Credit Card
  2. Phone Number
  3. Company Registration Details
  4. Primary Contact Person Information
  5. Beneficial Owner Information
  6. Bank Account Information

Upload your listings

Once you've registered to sell online, use web-based tools or text files to upload your listings to one or more European marketplaces. (amazon.co.uk, amazon.de, amazon.fr, amazon.it, amazon.es)

When listing your products, you can select “Fulfilment by Amazon” as your fulfilment method, to let Amazon pick, pack and ship your products to the customer, as well as providing customer service to buyers in the local marketplace language.

Customers see and buy your products

By listing your products on Amazon, you can reach millions of potential customers every day for your products.

Moreover, if you convert your listings to be Fulfilled by Amazon, they become eligible for Prime and in many cases fast, free delivery options, thereby increasing their visibility. FBA also helps your products compete for the Buy Box more effectively. See how FBA can help increase your sales.

Deliver your products to the customer

When an order has been placed for one of your products, Amazon notifies you by email as well as in your Seller Central dashboard.

You can let Fulfilment by Amazon take care of storage, picking, packing and shipping or you can deliver your products to the customers yourself.

Receive your payment

Payment for the balance of your orders (net of Amazon Seller fees) is deposited into your bank account, and you receive notification by e-mail that your payment has been sent.

Untick, if you wish to sell on Amazon.co.uk only.

£25 (excl. VAT) per month

Benefits of the Individual Selling Plan

  • You plan to only sell a few items occasionally (fewer than 35 items per month)

  • You only want to pay fees when you sell (no monthly subscription fee)

  • You don’t intend to sell in any of the following categories (reserved to the Professional Selling Plan): Beauty, Clothing, Grocery, Jewellery, Watches, Health & Personal Care, Personal Care Appliances

  • £0.75 + per-item seller fees (VAT-exclusive)

Pricing Summary1

Per-Item Fees for each product sold on amazon.co.uk £0.75
For Books, Music & Video
Referral Fee 15%
+ Variable Closing Fee from £0.14 to £1.322
For All Other Categories
Referral Fee From 7% to 45%
Or minimum Referral Fee of £0.40
See Pricing details >
1 Pricing is category dependent

Create Your International Listings

Check this box, if you want to sell your products on all five Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es) and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here. We will also email them to you once you register.
If you do not check the "Sell on 5 European marketplaces" box now, you can still start selling internationally at any time. 

Untick, if you wish to sell on Amazon.co.uk only.