How to sell online on Amazon?

Selling online on Amazon is an easy and effective way to reach millions of potential buyers. Whether you have to sell a little or sell a lot, Amazon provides you the required tools and experience to sell online successfully. To sell on Amazon is a simple 5 step process. Read more about the features & benefits of selling online on Amazon.

Untick, if you wish to sell on Amazon.co.uk only.

Register your seller account

What will you need to complete the registration?

  1. Credit Card
  2. Phone Number
  3. Company Registration Details
  4. Primary Contact Person Information
  5. Beneficial Owner Information
  6. Bank Account Information

Upload your listings

Once you've registered to sell online, use web-based tools or text files to upload your listings to one or more European marketplaces. (amazon.co.uk, amazon.de, amazon.fr, amazon.it, amazon.es)

When listing your products, you can select “Fulfilment by Amazon” as your fulfilment method, to let Amazon pick, pack and ship your products to the customer, as well as providing customer service to buyers in the local marketplace language.

Customers see and buy your products

By listing your products on Amazon, you can reach millions of potential customers every day for your products.

Moreover, if you convert your listings to be Fulfilled by Amazon, they become eligible for Prime and in many cases fast, free delivery options, thereby increasing their visibility. FBA also helps your products compete for the Buy Box more effectively. See how FBA can help increase your sales.

Deliver your products to the customer

When an order has been placed for one of your products, Amazon notifies you by email as well as in your Seller Central dashboard.

You can let Fulfilment by Amazon take care of storage, picking, packing and shipping or you can deliver your products to the customers yourself.

Receive your payment

Payment for the balance of your orders (net of Amazon Seller fees) is deposited into your bank account, and you receive notification by e-mail that your payment has been sent.

Untick, if you wish to sell on Amazon.co.uk only.

Benefits of the Individual Selling Plan

  • You plan to only sell a few items occasionally (fewer than 35 items per month)

  • You only want to pay fees when you sell (no monthly subscription fee)

  • You don’t intend to sell in any of the following categories (reserved to the Professional Selling Plan): Beauty, Clothing, Grocery, Jewellery, Watches, Health & Personal Care, Personal Care Appliances

  • £0.75 + per-item seller fees (VAT-exclusive)

Pricing Summary1

Per-Item Fees for each product sold on amazon.co.uk £0.75
For Books, Music & Video
Referral Fee 15%
+ Variable Closing Fee from £0.14 to £1.322
For All Other Categories
Referral Fee From 7% to 45%
Or minimum Referral Fee of £0.40
See Pricing details >
1 Pricing is category dependent

Create Your International Listings

Check this box, if you want to sell your products on all five Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es) and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here. We will also email them to you once you register.
If you do not check the "Sell on 5 European marketplaces" box now, you can still start selling internationally at any time. 

Untick, if you wish to sell on Amazon.co.uk only.

*Terms and conditions for one month of subscription free

1. The promotion is open only to sellers who have not previously registered for the Professional Selling Plan on the relevant Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it or Amazon.es website (the “Amazon Site(s)”).
2. To qualify for the promotion the seller must complete registration for the Professional Selling plan on an Amazon Site(s) for which they have not previously registered for the Professional Selling Plan while the promotion is valid.
3. If the seller qualifies for the promotion, Amazon will waive the seller’s first month's subscription fee for the Professional Selling Plan account on the applicable Amazon Site. The seller will remain liable for all selling fees and other costs.
4. If the seller breaches any term of the Amazon Services Europe Business Solutions Agreement within one month of registration, the promotion will be withdrawn and the seller shall be liable for the first month's fee.
5. The promotion is not available to new registered sellers who are connected or affiliated to an existing Professional Selling Plan account on the relevant Amazon site(s).
6. This promotion may be withdrawn at any time by the withdrawal of the offer text on the relevant Amazon Site(s). Amazon will not be obliged to place a notice or otherwise notify of the promotion’s withdrawal.

** With effect from February 1, 2015, we will begin to calculate the monthly High-Volume Listing Fee based on the number of active non-media SKUs you offer for sale on Amazon.co.uk. The High-Volume Listing Fee will only apply if you exceed 2 million SKUs in a given month, and it will be applied to your highest number of SKUs above 2 million at any time during that month. For each active non-media SKU over 2 million, a fee of £0.0003 per SKU will apply. Learn more