Signing up allows you to reach tens of millions of customers on Amazon.co.uk and on Amazon sites in Europe. The monthly selling plan includes benefits to help those just starting out and those looking to grow their business.
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One account, all of Europe
With one monthly fee sell in all of Amazons marketplaces in Europe.
Brand owners manufacture their own products—or source goods to sell under a private label—to offer shoppers unique selection. Sell your unique products using tools we've created to help customers discover your brand on Amazon.
Check this box, if you want to sell your products on all five Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es) and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here. We will also email them to you once you register.
If you do not check the "Sell on European marketplaces" box now, you can still start selling internationally at any time.
You will need a valid, non-expired credit or debit card. We currently accept internationally chargeable credit cards.
2. Phone number
You will be asked to provide a valid phone number with the country code.
3. Company registration details
Business information: You will need to specify the business type, business registration number and the date the business was registered. Address: We will also need your registered business address.
4. Primary contact information
A primary contact person is either the account holder (the registered seller) or the person who has access to the Selling on Amazon payment account, provides the registration information on behalf of the account holder and initiates transactions, such as disbursements and refunds. Actions taken by the primary contact are deemed to be taken by the account holder.
You will need to provide:
Identity details: You can use a valid passport or national ID. Residential address: You will need to provide the residential address of the primary contact person. In some cases, you may be asked to submit a utility bill or bank statement as proof of this address.
5. Beneficial owner information
In some cases, if you are registering as a business, you may need to provide beneficial owner information. Beneficial owners are natural persons who own or control the business through direct or indirect ownership over 20% or more of the shares or voting rights of the business, or any other natural person who otherwise exercises control over the management of the business.
For the beneficial owners, you will need to provide:
Identity details: You can use a valid passport or national ID. Residential address: You will need to provide the residential address of each beneficial owner. In some cases, you may be asked to submit a utility bill or bank statement as proof of this address.
6. Bank account information
You must provide your bank account details to complete the registration. This account will be used to receive the proceeds from your transactions.