Sell in Europe

grow your business selling online to loyal Amazon customers

Untick, if you wish to sell on only.

£25 (excl. VAT) per month
Already have an Amazon Seller account?

Why sell in Europe?

Over 340 million
online buyers in Europe by the year 2018*
*Estimate based on eMarketer online buyers, April 2017.
*estimate based on eMarketer online buyers as of April 2017. For countries where eMarketer online buyers is missing, eMarketer online buyer as % of internet users is applied to Euromonitor country-level internet user data or in alternative eMarketer online buyer as % of population is applied to UN adult population data.
Amazon makes selling in Europe simple and easy
Understanding tax codes and product regulations, creating effective listings, and providing localized customer service can be complex when expanding business across borders. Tap into our state-of the art logistics, powerful tools and world-class customer service to take advantage of the growing European customer base.
Selling internationally with FBA

One account – all of Europe

Reach customers from all across Europe with our five EU marketplaces (,,,, and with just one account, giving you complete control of all your listings and inventory.

Selling internationally with FBA

Boost your sales with new opportunities

With more than 30 product categories available, there are many products that you can sell on Amazon in Europe.

Take advantage of European peak periods by honing your strategy with our EU holiday selling calendar. Click here to download it!

Manage Taxes and payments

If you sell goods in any EU country, it is likely that you will be required to register for Value Added Tax (VAT). VAT is a tax in Europe on consumer spending. Our Solution Providers can help you make Value Added Tax (VAT) registration straightforward and uncomplicated. Learn more about VAT

Amazon accepts payment in many currencies and pays you in your local currency to streamline processing.

Choose the method to fulfil your orders

Fulfilment by Amazon (FBA)

Just send your inventory to one of our European fulfilment centres and we’ll pick, pack and ship your products. We’ll also handle customer service in the language of the marketplace and process any refund and return requests

• FBA products are Prime eligible

FBA helps you scale your business with ease

• FBA provides world-class customer service

Learn more on how FBA can help you to grow your business in Europe

Fulfil orders yourself

You can also ship and fulfil products you sell on Amazon from your own local inventory. You will be in
control of the customer experience from shipping to returns by taking care of:

• Providing a great customer experience with prompt

• Managing customer support in the local language

• Providing a local address for returns or offer a refund
for international shipping

Professional selling plan

Amazon Professional selling plan gives you access to additional services such as: list your products in all of Amazon's categories across all of five European Amazon Marketplaces, have your product offers eligible for 1-click purchase, simplified listing tools, automated business recommendation, and more!

Monthly subscription fee of £25 (excl. VAT).

Start selling in 3 easy steps


Set up your account

£25 (excl. VAT) per month

New to Selling on Amazon?

Untick, if you wish to sell on only.

Already have an Amazon seller account?


Create product listings

Get helpful information for creating
effective listings and product detail pages


Generate sales

Deliver your products to customer
in Europe and grow your business.

Download our helpful checklist to get
ready to expand in Europe

Create Your International Listings

Check this box, if you want to sell your products on all five Amazon European marketplaces (,,, and and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here. We will also email them to you once you register.
If you do not check the "Sell on 5 European marketplaces" box now, you can still start selling internationally at any time. 

Untick, if you wish to sell on only.

Amazon Prime

When you join FBA, your products that are eligible for Prime automatically gain Prime status, which can increase your product exposure and competitiveness.

Amazon Prime is an increasingly popular membership programme for Amazon customers; it gives them fast and unlimited One-Day delivery on eligible purchases plus additional advantages for an annual membership of £79.

Amazon Prime subscribers are among Amazon's most loyal customers and often order more frequently, making their purchasing decisions based on the delivery options available to them. They often filter products they’re considering purchasing in order to only see items that are eligible for Prime.

As a Seller on, you can sell in the following categories:

  • Amazon Device Accessories

  • Baby

  • Books

  • Business, Industry & Science

  • Car & Motorbike

  • Computers

  • Consumer Electronics

  • Cycling

  • DIY & Tools

  • DVD

  • Home

  • Kitchen

  • Large Appliances

  • Lawn & Garden

  • Luggage

  • Music
  • Musical Instruments & DJ

  • Office Products

  • Pet Supplies

  • Shoes

  • Software

  • Sports & Outdoors

  • Toys and Games

  • Tyres

  • Video

  • Video Games

  • Video Games Consoles

For approval*

  • Beauty

  • Certified Refurbished
  • Clothing

  • Computer Accessories

  • Electronics Accessories
  • Grocery

  • Health & Personal Care

  • Jewellery and Watches

*Some categories require approval before selling on Contact Seller Support in your Seller Central account to request approval

Link your existing Amazon account and expand your product offerings across Europe!

Take advantage of teh Global Dashboard to monitor Sales, Orders and Buyer Messages across different marketplaces with one single seller account

*estimate based on eMarketer online buyers as of April 2017. For countries where eMarketer online buyers is missing, eMarketer online buyer as % of internet users is applied to Euromonitor country-level internet user data or in alternative eMarketer online buyer as % of population is applied to UN adult population data.
Additional Resources

Amazon Global Selling's Solution Provider Network

Get help managing your global business expansion from these third-party service providers.

Business Guidance

Master the Amazon Marketplace with our helpful videos. From
policies to tools to tips for growing your business, you’ll find it all
at Seller University (available to Amazon seller only).

More answers
Find answers to common seller questions in our FAQ. Connect
with other sellers in our seller forum. Or, get personalized help
from seller support (available to Amazon seller only).