“I started selling on Amazon in 2011. My business has grown ten times since then.”

Ryan Spahr, SupplyTiger
£25 (excl. VAT) per month.

Why sell in Europe?

Over 340 million
online buyers in Europe by the year 2018*
*Estimate based on eMarketer online buyers, April 2017.

Amazon makes selling in Europe simple and easy

Understanding tax codes and product regulations, creating effective listings, and providing localized customer service can be complex when expanding business across borders. Tap into our state-of the art logistics, powerful tools and world-class customer service to take advantage of the growing European customer base.

One account – all of Europe

With just one account you can reach customers from all across Europe with our five EU marketplaces (Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it, and Amazon.es) and manage all your listings and inventory in Europe.

Boost your sales with new opportunities

With more than 30 product categories available, there are many products that you can sell on Amazon in Europe. Take advantage of European peak periods by honing your strategy with our EU holiday selling calendar. Click here to download it!

Manage taxes and shipping

Manage taxes and payments

If you sell goods in any EU country, it is likely that you will be required to register for Value Added Tax (VAT). VAT is a tax in Europe on consumer spending. Our Solution Providers can help you make VAT registration straightforward and uncomplicated. Learn more about VAT Amazon accepts payment in many currencies and pays you in your local currency to streamline processing.

Choose the method to fulfil your orders

Fulfilment by Amazon (FBA)

Just send your inventory to one of our European fulfilment centres and we will pick, pack and ship your products. We will also handle customer service in the language of the marketplace and process any refund and return requests.
  • FBA products are Prime eligible
  • FBA helps you scale your business with ease
  • FBA provides world-class customer service
Learn more on how FBA can help you to grow your business in Europe.

Ship and fulfil yourself

You can also ship and fulfil products you sell on Amazon from your own local inventory. You will be in control of the customer experience from shipping to returns by taking care of:
  • Providing a great customer experience with prompt delivery.
  • Managing customer support in the local language.
  • Providing a local address for returns or offer a refund for international shipping.

Register and Start Selling

Professional selling plan

Amazon Professional selling plan gives you access to additional services such as: list your products in all of Amazon's categories across all of five European Amazon Marketplaces, have your product offers eligible for 1-click purchase, simplified listing tools, automated business recommendation, and more!

Start Selling in 3 easy steps

Set up your account

Or Already have an Amazon seller account?
Click here to expand in Europe >
Create product listings

Get helpful information for creating effective listings and product detail pages.
Generate sales

Deliver your products to customers in Europe and grow your business. Download our helpful checklist to get ready to expand in Europe.

Additional Resources

Amazon Global Selling's Solution Provider Network
Get help managing your global business expansion from these third-party service providers.

Business Guidance

Master the Amazon Marketplace with our helpful videos. From
policies to tools to tips for growing your business, you’ll find it all
at Seller University (available to Amazon seller only).

More answers

Find answers to common seller questions in our FAQ. Connect
with other sellers in our seller forum. Or, get personalized help
from seller support (available to Amazon seller only).

Start selling on Amazon

£25 (excl. VAT) per month.