“I started selling on Amazon in 2011. My business has grown ten times since then.”
– Ryan Spahr, SupplyTiger
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£25 (excl. VAT) per month
To contact an Amazon account manager for advice or help selling your products on Amazon.co.uk: Contact us

Free VAT Registration and Filings* ›

Amazon makes selling in Europe simple and easy

Understanding tax codes and product regulations, creating effective listings, and providing localized customer service can be complex when expanding business across borders. Tap into our state-of the art logistics, powerful tools and world-class customer service to take advantage of the growing European customer base.

One account – all of Europe

With just one account you can reach customers from all across Europe with our five EU marketplaces (Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it, and Amazon.es) and manage all your listings and inventory in Europe.

Boost your sales with new opportunities

With more than 30 product categories available, there are many products that you can sell on Amazon in Europe. Take advantage of European peak periods by honing your strategy with our EU holiday selling calendar. Download calendar ›

Manage taxes and payments

If you sell goods in any EU country, it is likely that you will be required to register for Value Added Tax (VAT). VAT is a tax in Europe on consumer spending. Our Solution Providers can help you make VAT registration straightforward and uncomplicated. Amazon accepts payment in many currencies and pays you in your local currency to streamline processing. Learn more about VAT ›

Free VAT Registration and Filings*

VAT Services on Amazon is a convenient and cost-effective solution for handling your VAT registration and filing requirements directly from Seller Central. You are invited to use VAT Services on Amazon free for the first year of subscription.
Learn more about our ongoing promotion ›
* Terms and conditions for free one-year subscription to VAT Services on Amazon ›

Choose the method to fulfil your orders

Fulfilment by Amazon (FBA)

Just send your inventory to one of our European fulfilment centres and we will pick, pack and ship your products. We will also handle customer service in the language of the marketplace and process any refund and return requests.

• FBA products are Prime eligible
• FBA helps you scale your business with ease
• FBA provides world-class customer service

Learn more about how FBA can help you to grow your business in Europe ›

Ship and fulfil yourself

You can also ship and fulfil products you sell on Amazon from your own local inventory. You will be in control of the customer experience from shipping to returns by taking care of:

• Providing a great customer experience with prompt delivery.
• Managing customer support in the local language.
• Providing a local address for returns or offer a refund for international shipping.

Register and start selling

Professional selling plan

Amazon Professional selling plan gives you access to additional services such as: list your products in all of Amazon's categories across all of five European Amazon Marketplaces, have your product offers eligible for 1-click purchase, simplified listing tools, automated business recommendation, and more!

Start Selling in 3 easy steps

1.

Set up your account

Sign up as a new seller or if you already have an Amazon seller account, learn how to expand in Europe ›
2.

Create product listings

Get helpful information for creating effective listings and product detail pages.
3.

Generate sales

Deliver your products to customers in Europe and grow your business. Download our helpful checklist to get ready to expand in Europe.
Start selling

Additional Resources

Amazon Global Selling's Solution Provider Network

Get help managing your global business expansion from these third-party service providers.
Find providers

Business Guidance

Master the Amazon Marketplace with our helpful videos. From policies to tools to tips for growing your business, you’ll find it all at Seller University (available to Amazon seller only).

More answers

Find answers to common seller questions in our FAQ. Connect with other sellers in our seller forum. Or, get personalized help from seller support (available to Amazon seller only).

See what our sellers are saying

Elena Castaneda, CEO and Founder of Bling Jewelry, built her jewelry company by selling globally on Amazon. Bling Jewelry sells on Amazon across North America, Europe, Japan and China. “We were able to double our sales selling internationally,” Elena said. As of November 2016, Elena’s business had grown year-to-date 70% in Europe.
Start selling
£25 (excl. VAT) per month
Just have a few items to sell? Sign up to become an individual seller ›
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As a Seller on Amazon.co.uk, you can sell in the following categories:

• Amazon Device Accessories
• Luggage
• Baby
• Music
• Books
• Musical Instruments & DJ
• Business, Industry & Science
• Office Products
• Car & Motorbike
• Pet Supplies
• Computers
• Shoes
• Consumer Electronics
• Software
• Cycling
• Sports & Outdoors
• DIY & Tools
• Toys & Games
• DVD
• Tyres
• Home
• Video
• Kitchen
• Video
• Large Appliances
• Video Games
• Lawn and Garden
• Video Games Consoles
For Approval: Some categories require approval before selling on Amazon.co.uk. Contact Seller Support in your Seller Central account to request approval.
• Beauty
• Electronics Accessories
• Certified Refurbished
• Grocery
• Clothing
• Health & Personal Care
• Computer Accessories
• Jewellery & Watches
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Learn more on listing products

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Learn more on detail pages

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Create Your International Listings

Check this box, if you want to sell your products on all five Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es) and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here. We will also email them to you once you register.

If you do not check the "Sell on European marketplaces" box now, you can still start selling internationally at any time.
Start selling
Just have a few items to sell? Sign up to become an individual seller ›
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Select Your Marketplace

Asia

India
Japan
China
Korea
Thailand
Singapore

Europe

Germany
Spain
France
Italy
United Kingdom
Netherlands

North America

United States of America
Canada
Mexico

South America

Brazil

Oceania

Australia
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What you will need to complete registration

    1. Credit or debit card
    You will need a valid, non-expired credit or debit card. We currently accept internationally chargeable credit cards.
    2. Phone number
    You will be asked to provide a valid phone number with the country code.
    3. Company registration details
    Business information: You will need to specify the business type, business registration number and the date the business was registered.
    Address: We will also need your registered business address.
    4. Primary contact information
    A primary contact person is either the account holder (the registered seller) or the person who has access to the Selling on Amazon payment account, provides the registration information on behalf of the account holder and initiates transactions, such as disbursements and refunds. Actions taken by the primary contact are deemed to be taken by the account holder.

    You will need to provide:
    Identity details: You can use a valid passport or national ID.
    Residential address: You will need to provide the residential address of the primary contact person. In some cases, you may be asked to submit a utility bill or bank statement as proof of this address.
    5. Beneficial owner information
    In some cases, if you are registering as a business, you may need to provide beneficial owner information. Beneficial owners are natural persons who own or control the business through direct or indirect ownership over 20% or more of the shares or voting rights of the business, or any other natural person who otherwise exercises control over the management of the business.

    For the beneficial owners, you will need to provide:
    Identity details: You can use a valid passport or national ID.
    Residential address: You will need to provide the residential address of each beneficial owner. In some cases, you may be asked to submit a utility bill or bank statement as proof of this address.
    6. Bank account information
    You must provide your bank account details to complete the registration. This account will be used to receive the proceeds from your transactions.
    Start selling