Sell in Europe
Untick, if you wish to sell on Amazon.co.uk only.
Why sell in Europe?
One account – all of Europe
Reach customers from all across Europe with our five EU marketplaces (Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it, and Amazon.es) with just one account, giving you complete control of all your listings and inventory.
Boost your sales with new opportunities
With more than 30 product categories available, there are many products that you can sell on Amazon in Europe.
Take advantage of European peak periods by honing your strategy with our EU holiday selling calendar. Click here to download it!
Manage Taxes and payments
If you sell goods in any EU country, it is likely that you will be required to register for Value Added Tax (VAT). VAT is a tax in Europe on consumer spending. Our Solution Providers can help you make Value Added Tax (VAT) registration straightforward and uncomplicated. Learn more about VAT
Amazon accepts payment in many currencies and pays you in your local currency to streamline processing.
Fulfilment by Amazon (FBA)
Just send your inventory to one of our European fulfilment centres and we’ll pick, pack and ship your products. We’ll also handle customer service in the language of the marketplace and process any refund and return requests
• FBA products are Prime eligible
• FBA helps you scale your business with ease
• FBA provides world-class customer service
Learn more on how FBA can help you to grow your business in Europe
Fulfil orders yourself
You can also ship and fulfil products you sell on Amazon from your own local inventory. You will be in
control of the customer experience from shipping to returns by taking care of:
• Providing a great customer experience with prompt
delivery
• Managing customer support in the local language
• Providing a local address for returns or offer a refund
for international shipping
Professional selling plan
Amazon Professional selling plan gives you access to additional services such as: list your products in all of Amazon's categories across all of five European Amazon Marketplaces, have your product offers eligible for 1-click purchase, simplified listing tools, automated business recommendation, and more!
Monthly subscription fee of £25 (excl. VAT).
1
Set up your account
Already have an Amazon seller account?
2
Create product listings
Get helpful information for creating
effective listings and product detail pages
3
Generate sales
Deliver your products to customer
in Europe and grow your business.
Download our helpful checklist to get
ready to expand in Europe
Create Your International Listings
Check this box, if you want to sell your products on all five Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es) and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here. We will also email them to you once you register.
If you do not check the "Sell on 5 European marketplaces" box now, you can still start selling internationally at any time.
Untick, if you wish to sell on Amazon.co.uk only.
Amazon Prime
When you join FBA, your products that are eligible for Prime automatically gain Prime status, which can increase your product exposure and competitiveness.
Amazon Prime is an increasingly popular membership programme for Amazon customers; it gives them fast and unlimited One-Day delivery on eligible purchases plus additional advantages for an annual membership of £79.
Amazon Prime subscribers are among Amazon's most loyal customers and often order more frequently, making their purchasing decisions based on the delivery options available to them. They often filter products they’re considering purchasing in order to only see items that are eligible for Prime.
As a Seller on Amazon.co.uk, you can sell in the following categories:
Amazon Device Accessories
Baby
Books
Business, Industry & Science
Car & Motorbike
Computers
Consumer Electronics
Cycling
DIY & Tools
DVD
Home
Kitchen
Large Appliances
Lawn & Garden
Luggage
- Music
Musical Instruments & DJ
Office Products
Pet Supplies
Shoes
Software
Sports & Outdoors
Toys and Games
Tyres
Video
Video Games
Video Games Consoles
For approval*
Beauty
- Certified Refurbished
Clothing
Computer Accessories
- Electronics Accessories
Grocery
Health & Personal Care
Jewellery and Watches
*Some categories require approval before selling on Amazon.co.uk. Contact Seller Support in your Seller Central account to request approval
Link your existing Amazon account and expand your product offerings across Europe!
Take advantage of teh Global Dashboard to monitor Sales, Orders and Buyer Messages across different marketplaces with one single seller account
Amazon Global Selling's Solution Provider Network
Get help managing your global business expansion from these third-party service providers.
Master the Amazon Marketplace with our helpful videos. From
policies to tools to tips for growing your business, you’ll find it all
at Seller University (available to Amazon seller only).
with other sellers in our seller forum. Or, get personalized help
from seller support (available to Amazon seller only).