Start selling your products
on Amazon today

Untick, if you wish to sell on Amazon.co.uk only.

1 month subscription free*. 
Then £25 (excl. VAT) per month

Plans & Pricing

We offer two ways to Sell on Amazon: Sell a little (Basic) and Sell a lot (Pro). Each plan is designed to meet the unique needs of our sellers.

Basic
Sell a little

Pro
Sell a lot

Designed for sellers who plan on selling

Fewer than 35 items a month

More than 35 items a month

Key plan benefits

Pay only when you sell something

Best value for volume sales

 

Selling Fees Summary 1

Monthly Subscription Fee
or Per-Item Fees for each product sold on amazon.co.uk

-
£0.75

£25
-

And category dependent selling fees (see examples below)

Benefits

Your products are easier to find online with Amazon

Sell on all 5 of Amazon’s European Marketplaces

Expose your brand to millions of Amazon customers

Fulfilment by Amazon enabled

Amazon’s trusted shopping experience

Amazon fraud protection and security

No product listing fees**

Active seller support

Sell products that already exist in Amazon’s catalogue

Create & contribute new products to Amazon’s catalogue

Have your offers eligible for 1-click purchase

Access to order reports and order-related feeds

Upload Inventory and listings through automated tools and APIs

1. all listed prices and fees are displayed excluding VAT.

 

Untick, if you wish to sell on Amazon.co.uk only.

1 month subscription free*.  Then £25 (excl. VAT) per month

Want More Details?

In Detail: Sell a Lot

When you Sell a Lot, you enjoy maximum value if you sell in volumes above 34 items per month. It’s ideal if you’re selling regularly online, and want to take advantage of the additional Sell a Lot benefits like 1-Click.

How Sell a Lot Pricing works?

Pricing for Sell a Lot includes the following fees:

  • A monthly Subscription Fee

  • Referral Fees

  • Variable Closing Fees

Monthly subscription fee

As a Pro seller, you pay £25 per month, instead of paying the per-item fee of £0.75 per item sold on amazon.co.uk.

Referral Fee

Sellers pay a referral fee on each item sold. This fee depends on the category the item belongs to and it will be charged on the total sum paid for the item by the buyer, including all applicable taxes and customs fees. Items in some categories have a per-item minimum referral fee as listed below (i.e., sellers pay the greater of the referral fee or the per-item minimum referral fee).

  • For media products (books, music, video, DVD), Amazon deducts the applicable referral fee percentage calculated on the item price, excluding shipping fees.

  • For non-media products, we deduct the greater of the applicable referral fee percentage or applicable per-item minimum referral fee calculated on the total sales price (the total amount paid by the buyer including the item price and any shipping or gift wrap charges).

Category

Referral Fee on amazon.co.uk

Applicable Minimum Referral Fee
(applied on a per-item basis
unless otherwise noted)

Amazon Device Accessories

45%

£0.40

Beer & Wine¹

12%

-

Books, Music, Videos, DVDs

15%

-

Car & Motorbike  

15%

£0.40

Computers

7%

£0.40

Computer Accessories ¹   

12% *

£0.40

Consumer Electronics   

7%

£0.40

Electronic Accessories ¹     

12% *

£0.40

Food Service

15%

£0.40

DIY & Tools   

12%

£0.40

Grocery¹  

15%

-

Industrial Electrical Supplies

12%

£0.40

Jewellery ¹       

25%

£1.25

Large Appliances 2

7%

£0.40

Material Handling

12%

£0.40

Metalworking

12%

£0.40

Musical Instruments & DJ    

12%

£0.40

Software       

15%

-

Spirits¹

10%

-

Sports & Outdoors  

15%

£0.40

Tyres 

10%

£0.40

Video Games       

15%

-

Video Games Consoles

8%   

-

Watches¹   

15%   

£1.25

Everything else 

15%

£0.40

1 Some categories require approval before selling on Amazon.co.uk. Contact Seller Support in your Seller Central account to request approval.
2 With the exception of Accessories, Microwaves and Range Hoods

* Prior to October 9, 2014 the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products only applied to sellers on the Professional selling plan. Effective October 9, 2014, the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products was lowered to £0.40, and it also applies to sellers on an Individual selling plan.

Variable Closing Fee

This fee depends on the category the item belongs to and the destination of the order. It is only charged for items in the following category: Books, Music, Video and DVD items.

Product/ Shipping

UK Standard Delivery

UK Express Delivery

European Amazon Marketplace countries

US (including US protectorates)

Rest of World Amazon Marketplace countries

Books

£0.43    

£1.32

£0.47

£0.94

£0.50

Music

£0.24  

£1.32

£0.14

£0.18

£0.33

Videos (VHS)

£1.15   

£1.32

£1.14

£0.17

£0.44

DVDs

£0.14  

£1.32

£0.27

£0.58

£0.78

Examples of Sell a Lot Pricing

You sell a book on Amazon.co.uk for £10.00 to a customer in the UK with £2.80 delivery charges.You are a VAT registered seller or you are acting as a business.

Credit on Item Sale

Item Sale Price

£10.00

Domestic Shipping Credit 

£2.80

Total Credit on Sale

£12.80

Amazon Fees

Referral Fee (15%)

- £1.50

Per-item Fee   

-

Variable Closing Fee

- £0.43

Total Amazon Fees

- £1.93

Total Credited to your account (excl. Tax)   

£10.87

You sell a camera on Amazon.co.uk for £100 to a customer in France with £5.96 delivery charges. You are a VAT registered seller or you are acting as a business.

Credit on Item Sale

Item Sale Price   

£100.00

Domestic Shipping Credit

£5.96

Total Credit on Sale 

£105.96

Amazon Fees

Referral Fee

- £7.42

Per-item Fee

-

Variable Closing Fee

-

Total Amazon Fees

- £7.42

Total Credited to your account (excl. Tax)

£98.54

*Terms and conditions for one month of subscription free

1. The promotion is open only to sellers who have not previously registered for the Professional Selling Plan on the relevant Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it or Amazon.es website (the “Amazon Site(s)”).
2. To qualify for the promotion the seller must complete registration for the Professional Selling plan on an Amazon Site(s) for which they have not previously registered for the Professional Selling Plan while the promotion is valid.
3. If the seller qualifies for the promotion, Amazon will waive the seller’s first month's subscription fee for the Professional Selling Plan account on the applicable Amazon Site. The seller will remain liable for all selling fees and other costs.
4. If the seller breaches any term of the Amazon Services Europe Business Solutions Agreement within one month of registration, the promotion will be withdrawn and the seller shall be liable for the first month's fee.
5. The promotion is not available to new registered sellers who are connected or affiliated to an existing Professional Selling Plan account on the relevant Amazon site(s).
6. This promotion may be withdrawn at any time by the withdrawal of the offer text on the relevant Amazon Site(s). Amazon will not be obliged to place a notice or otherwise notify of the promotion’s withdrawal.

** With effect from February 1, 2015, we will begin to calculate the monthly High-Volume Listing Fee based on the number of active non-media SKUs you offer for sale on Amazon.co.uk. The High-Volume Listing Fee will only apply if you exceed 2 million SKUs in a given month, and it will be applied to your highest number of SKUs above 2 million at any time during that month. For each active non-media SKU over 2 million, a fee of £0.0003 per SKU will apply. Learn more

In Detail: Sell a Little

When you choose Sell a Little, you have maximum flexibility to sell when and if you want without any commitment.

How Sell a Little (Basic) Pricing works

Pricing for Sell a Little (Basic) consists of three different fees, charged on a per-item basis when the item is bought:

  • Per-item Fees

  • Referral fees

  • Variable Closing Fees

Per-item Fee

As a “sell a little” seller, you pay £0.75 per item sold, instead of paying the subscription fee of £25 per month.

Referral Fee

Sellers pay a referral fee on each item sold. This fee depends on the category the item belongs to and it will be charged on the total sum paid for the item by the buyer, including all applicable taxes and customs fees. Items in some categories have a per-item minimum referral fee as listed below (i.e., sellers pay the greater of the referral fee or the per-item minimum referral fee).

  • For media products (books, music, video, DVD), Amazon deducts the applicable referral fee percentage calculated on the item price, excluding shipping fees.

  • For non-media products, we deduct the greater of the applicable referral fee percentage or applicable per-item minimum referral fee calculated on the total sales price (the total amount paid by the buyer including the item price and any shipping or gift wrap charges).

Amazon deducts the greater of the applicable referral fee percentage or applicable per-item minimum referral fee.

Category

Referral Fee on amazon.co.uk

Applicable Minimum Referral Fee
(applied on a per-item basis
unless otherwise noted
)

Amazon Device Accessories

45%

£0.40

Books, Music, Videos, DVDs

15%

-

Car & Motorbike

15%

£0.40

Computers

7%

£0.40

Computer Accessories1

12% *

£0.40

Consumer Electronics

7%

£0.40

DIY & Tools

12%

£0.40

Electronic Accessories1

12% *

£0.40

Food Service

15%

£0.40

Industrial Electrical Supplies

12%

£0.40

Large Appliances2

7%

£0.40

Material Handling

12%

£0.40

Metalworking

12%

£0.40

Musical Instruments & DJ

12%

£0.40

Software

15%

-

Sports & Outdoors

15%

£0.40

Tyres

10%

£0.40

Video Games Consoles

8%

-

Everything else

15%

£0.40

1 Some categories require approval before selling on Amazon.co.uk. Contact Seller Support in your Seller Central account to request approval.
2 With the exception of Accessories, Microwaves and Range Hoods

* Prior to October 9, 2014 the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products only applied to sellers on the Professional selling plan. Effective October 9, 2014, the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products was lowered to £0.40, and it also applies to sellers on an Individual selling plan.
These changes only affect items with low total sales prices. For example, in a category that has a 15% referral fee, a £0.40 per-item minimum referral fee only applies to items with a total sales price below £2.67. Those items will now have a referral fee of £0.40, while items with a total sales price equal to or greater than £2.67 will continue to have a referral fee of 15% of the total sales price.

Variable Closing Fee

This fee depends on the category the item belongs to and the destination of the order.

Product/Shipping

UK Standard Delivery

UK Express Delivery

European Amazon Marketplace countries

US (including US protectorates)

Rest of World Amazon Marketplace countries

Books

£0.43   

£1.32

£0.47

£0.94

£0.50

Music

£0.24  

£1.32

£0.14

£0.18

£0.33

Videos (VHS)

£1.15   

£1.32

£1.14

£0.17

£0.44

DVDs

£0.14  

£1.32

£0.27

£0.58

£0.78

Examples of Sell a Little (Basic) Pricing

You sell a book on Amazon.co.uk for £10.00 to a customer in the UK with £2.80 delivery charges. You are a VAT registered seller or you are acting as a business.

Credit on Item Sale

Item Sale Price

£10.00

Domestic Shipping Credit 

£2.80

Total Credit on Sale   

£12.80

Amazon Fees

Referral Fee

- £1.50

Per-item Fee    

- £0.75

Variable Closing Fee   

- £0.43

Total Amazon Fees   

- £2.68

Total Credited to your account (excl. tax)

£10.12

You sell a camera on Amazon.co.uk for £100 to a customer in France with £5.96 delivery charges. You are a VAT registered seller or you are acting as a business.

Credit on Item Sale

Item Sale Price

£100.00

Domestic Shipping Credit 

£5.69

Total Credit on Sale   

£105.96

Amazon Fees

Referral Fee

- £7.42

Per-item Fee    

- £0.75

Variable Closing Fee   

-

Total Amazon Fees   

- £8.17

Total Credited to your account (excl. tax)

£97.79

*Terms and conditions for one month of subscription free

1. The promotion is open only to sellers who have not previously registered for the Professional Selling Plan on the relevant Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it or Amazon.es website (the “Amazon Site(s)”).
2. To qualify for the promotion the seller must complete registration for the Professional Selling plan on an Amazon Site(s) for which they have not previously registered for the Professional Selling Plan while the promotion is valid.
3. If the seller qualifies for the promotion, Amazon will waive the seller’s first month's subscription fee for the Professional Selling Plan account on the applicable Amazon Site. The seller will remain liable for all selling fees and other costs.
4. If the seller breaches any term of the Amazon Services Europe Business Solutions Agreement within one month of registration, the promotion will be withdrawn and the seller shall be liable for the first month's fee.
5. The promotion is not available to new registered sellers who are connected or affiliated to an existing Professional Selling Plan account on the relevant Amazon site(s).
6. This promotion may be withdrawn at any time by the withdrawal of the offer text on the relevant Amazon Site(s). Amazon will not be obliged to place a notice or otherwise notify of the promotion’s withdrawal.

** With effect from February 1, 2015, we will begin to calculate the monthly High-Volume Listing Fee based on the number of active non-media SKUs you offer for sale on Amazon.co.uk. The High-Volume Listing Fee will only apply if you exceed 2 million SKUs in a given month, and it will be applied to your highest number of SKUs above 2 million at any time during that month. For each active non-media SKU over 2 million, a fee of £0.0003 per SKU will apply. Learn more

Available Categories

As a Seller on Amazon.co.uk you can sell products in the following categories:

  • Amazon Device Accessories

  • Baby

  • Books

  • Business, Industry & Science

  • Car & Motorbike

  • Computers

  • Consumer Electronics

  • Cycling

  • DIY & Tools

  • DVD

  • Food Service
  • Industrial Electrical Supplies
  • Home

  • Kitchen

  • Large Appliances

  • Lawn & Garden

  • Luggage

  • Material Handling
  • Metalworking
  • Music

  • Musical Instruments & DJ

  • Office Products

  • Pet Supplies

  • Shoes

  • Software

  • Sports & Outdoors

  • Toys & Games

  • Tyres

  • Video

  • Video Games

  • Video Games Consoles

For Approval*

* Some categories require approval before selling on Amazon.co.uk. Contact Seller Support in your Seller Central account to request approval.

Benefits of the Individual Selling Plan

  • You plan to only sell a few items occasionally (fewer than 35 items per month)

  • You only want to pay fees when you sell (no monthly subscription fee)

  • You don’t intend to sell in any of the following categories (reserved to the Professional Selling Plan): Beauty, Clothing, Grocery, Jewellery, Watches, Health & Personal Care, Personal Care Appliances

  • £0.75 + per-item seller fees (VAT-exclusive)

Pricing Summary1

Per-Item Fees for each product sold on amazon.co.uk £0.75
For Books, Music & Video
Referral Fee 15%
+ Variable Closing Fee from £0.14 to £1.32
For All Other Categories
Referral Fee From 7% to 45%
Or minimum Referral Fee of £0.40
See Pricing details >
1 Pricing is category dependent

Create Your International Listings

Check this box, if you want to sell your products on all five Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es) and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here We will also email them to you once you register.
If you do not check the "Sell on 5 European marketplaces" box now, you can still start selling internationally at any time. 

Untick, if you wish to sell on Amazon.co.uk only.