Start selling your products
on Amazon today
Untick, if you wish to sell on Amazon.co.uk only.
Plans & Pricing
We offer two ways to Sell on Amazon: Sell a little (Basic) and Sell a lot (Pro). Each plan is designed to meet the unique needs of our sellers.
Basic
Sell a little
Pro
Sell a lot
Designed for sellers who plan on selling
Fewer than 35 items a month
More than 35 items a month
Key plan benefits
Pay only when you sell something
Best value for volume sales
Selling Fees Summary 1
Monthly Subscription Fee
or Per-Item Fees for each product sold on amazon.co.uk
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£0.75
£25
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And category dependent selling fees (see examples below)
Benefits
Your products are easier to find online with Amazon
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Sell on all 5 of Amazon’s European Marketplaces
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Expose your brand to millions of Amazon customers
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Fulfilment by Amazon enabled
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Amazon’s trusted shopping experience
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Amazon fraud protection and security
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No product listing fees**
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Active seller support
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Sell products that already exist in Amazon’s catalogue
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Create & contribute new products to Amazon’s catalogue
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Have your offers eligible for 1-click purchase
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Access to order reports and order-related feeds
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Upload Inventory and listings through automated tools and APIs
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1. all listed prices and fees are displayed excluding VAT.
Untick, if you wish to sell on Amazon.co.uk only.
1 month subscription free*. Then £25 (excl. VAT) per month
Want More Details?
In Detail: Sell a Lot
When you Sell a Lot, you enjoy maximum value if you sell in volumes above 34 items per month. It’s ideal if you’re selling regularly online, and want to take advantage of the additional Sell a Lot benefits like 1-Click.
How Sell a Lot Pricing works?
Pricing for Sell a Lot includes the following fees:
A monthly Subscription Fee
Referral Fees
Variable Closing Fees
Monthly subscription fee
As a Pro seller, you pay £25 per month, instead of paying the per-item fee of £0.75 per item sold on amazon.co.uk.
Referral Fee
Sellers pay a referral fee on each item sold. This fee depends on the category the item belongs to and it will be charged on the total sum paid for the item by the buyer, including all applicable taxes and customs fees. Items in some categories have a per-item minimum referral fee as listed below (i.e., sellers pay the greater of the referral fee or the per-item minimum referral fee).
For media products (books, music, video, DVD), Amazon deducts the applicable referral fee percentage calculated on the item price, excluding shipping fees.
For non-media products, we deduct the greater of the applicable referral fee percentage or applicable per-item minimum referral fee calculated on the total sales price (the total amount paid by the buyer including the item price and any shipping or gift wrap charges).
Category | Referral Fee on amazon.co.uk | Applicable Minimum Referral Fee |
|---|---|---|
Amazon Device Accessories | 45% | £0.40 |
Beer & Wine¹ | 12% | - |
Books, Music, Videos, DVDs | 15% | - |
Car & Motorbike | 15% | £0.40 |
Computers | 7% | £0.40 |
Computer Accessories ¹ | 12% * | £0.40 |
Consumer Electronics | 7% | £0.40 |
Electronic Accessories ¹ | 12% * | £0.40 |
Food Service | 15% | £0.40 |
DIY & Tools | 12% | £0.40 |
Grocery¹ | 15% | - |
Industrial Electrical Supplies | 12% | £0.40 |
Jewellery ¹ | 25% | £1.25 |
Large Appliances 2 | 7% | £0.40 |
Material Handling | 12% | £0.40 |
Metalworking | 12% | £0.40 |
Musical Instruments & DJ | 12% | £0.40 |
Software | 15% | - |
Spirits¹ | 10% | - |
Sports & Outdoors | 15% | £0.40 |
Tyres | 10% | £0.40 |
Video Games | 15% | - |
Video Games Consoles | 8% | - |
Watches¹ | 15% | £1.25 |
Everything else | 15% | £0.40 |
1 Some categories require approval before selling on Amazon.co.uk. Contact Seller Support in your Seller Central account to request approval.
2 With the exception of Accessories, Microwaves and Range Hoods
* Prior to October 9, 2014 the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products only applied to sellers on the Professional selling plan. Effective October 9, 2014, the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products was lowered to £0.40, and it also applies to sellers on an Individual selling plan.
Variable Closing Fee
This fee depends on the category the item belongs to and the destination of the order. It is only charged for items in the following category: Books, Music, Video and DVD items.
Product/ Shipping | UK Standard Delivery | UK Express Delivery | European Amazon Marketplace countries | US (including US protectorates) | Rest of World Amazon Marketplace countries |
|---|---|---|---|---|---|
Books | £0.43 | £1.32 | £0.47 | £0.94 | £0.50 |
Music | £0.24 | £1.32 | £0.14 | £0.18 | £0.33 |
Videos (VHS) | £1.15 | £1.32 | £1.14 | £0.17 | £0.44 |
DVDs | £0.14 | £1.32 | £0.27 | £0.58 | £0.78 |
Examples of Sell a Lot Pricing
You sell a book on Amazon.co.uk for £10.00 to a customer in the UK with £2.80 delivery charges.You are a VAT registered seller or you are acting as a business.
Credit on Item Sale | |
|---|---|
Item Sale Price | £10.00 |
Domestic Shipping Credit | £2.80 |
Total Credit on Sale | £12.80 |
Amazon Fees | |
Referral Fee (15%) | - £1.50 |
Per-item Fee | - |
Variable Closing Fee | - £0.43 |
Total Amazon Fees | - £1.93 |
Total Credited to your account (excl. Tax) | £10.87 |
You sell a camera on Amazon.co.uk for £100 to a customer in France with £5.96 delivery charges. You are a VAT registered seller or you are acting as a business.
Credit on Item Sale | |
|---|---|
Item Sale Price | £100.00 |
Domestic Shipping Credit | £5.96 |
Total Credit on Sale | £105.96 |
Amazon Fees | |
Referral Fee | - £7.42 |
Per-item Fee | - |
Variable Closing Fee | - |
Total Amazon Fees | - £7.42 |
Total Credited to your account (excl. Tax) | £98.54 |
*Terms and conditions for one month of subscription free
1. The promotion is open only to sellers who have not previously registered for the Professional Selling Plan on the relevant Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it or Amazon.es website (the “Amazon Site(s)”).
2. To qualify for the promotion the seller must complete registration for the Professional Selling plan on an Amazon Site(s) for which they have not previously registered for the Professional Selling Plan while the promotion is valid.
3. If the seller qualifies for the promotion, Amazon will waive the seller’s first month's subscription fee for the Professional Selling Plan account on the applicable Amazon Site. The seller will remain liable for all selling fees and other costs.
4. If the seller breaches any term of the Amazon Services Europe Business Solutions Agreement within one month of registration, the promotion will be withdrawn and the seller shall be liable for the first month's fee.
5. The promotion is not available to new registered sellers who are connected or affiliated to an existing Professional Selling Plan account on the relevant Amazon site(s).
6. This promotion may be withdrawn at any time by the withdrawal of the offer text on the relevant Amazon Site(s). Amazon will not be obliged to place a notice or otherwise notify of the promotion’s withdrawal.
** With effect from February 1, 2015, we will begin to calculate the monthly High-Volume Listing Fee based on the number of active non-media SKUs you offer for sale on Amazon.co.uk. The High-Volume Listing Fee will only apply if you exceed 2 million SKUs in a given month, and it will be applied to your highest number of SKUs above 2 million at any time during that month. For each active non-media SKU over 2 million, a fee of £0.0003 per SKU will apply. Learn more
In Detail: Sell a Little
When you choose Sell a Little, you have maximum flexibility to sell when and if you want without any commitment.
How Sell a Little (Basic) Pricing works
Pricing for Sell a Little (Basic) consists of three different fees, charged on a per-item basis when the item is bought:
Per-item Fees
Referral fees
Variable Closing Fees
Per-item Fee
As a “sell a little” seller, you pay £0.75 per item sold, instead of paying the subscription fee of £25 per month.
Referral Fee
Sellers pay a referral fee on each item sold. This fee depends on the category the item belongs to and it will be charged on the total sum paid for the item by the buyer, including all applicable taxes and customs fees. Items in some categories have a per-item minimum referral fee as listed below (i.e., sellers pay the greater of the referral fee or the per-item minimum referral fee).
For media products (books, music, video, DVD), Amazon deducts the applicable referral fee percentage calculated on the item price, excluding shipping fees.
For non-media products, we deduct the greater of the applicable referral fee percentage or applicable per-item minimum referral fee calculated on the total sales price (the total amount paid by the buyer including the item price and any shipping or gift wrap charges).
Amazon deducts the greater of the applicable referral fee percentage or applicable per-item minimum referral fee.
Category | Referral Fee on amazon.co.uk | Applicable Minimum Referral Fee |
|---|---|---|
Amazon Device Accessories | 45% | £0.40 |
Books, Music, Videos, DVDs | 15% | - |
Car & Motorbike | 15% | £0.40 |
Computers | 7% | £0.40 |
Computer Accessories1 | 12% * | £0.40 |
Consumer Electronics | 7% | £0.40 |
DIY & Tools | 12% | £0.40 |
Electronic Accessories1 | 12% * | £0.40 |
Food Service | 15% | £0.40 |
Industrial Electrical Supplies | 12% | £0.40 |
Large Appliances2 | 7% | £0.40 |
Material Handling | 12% | £0.40 |
Metalworking | 12% | £0.40 |
Musical Instruments & DJ | 12% | £0.40 |
Software | 15% | - |
Sports & Outdoors | 15% | £0.40 |
Tyres | 10% | £0.40 |
Video Games Consoles | 8% | - |
Everything else | 15% | £0.40 |
1 Some categories require approval before selling on Amazon.co.uk. Contact Seller Support in your Seller Central account to request approval.
2 With the exception of Accessories, Microwaves and Range Hoods
* Prior to October 9, 2014 the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products only applied to sellers on the Professional selling plan. Effective October 9, 2014, the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products was lowered to £0.40, and it also applies to sellers on an Individual selling plan.
These changes only affect items with low total sales prices. For example, in a category that has a 15% referral fee, a £0.40 per-item minimum referral fee only applies to items with a total sales price below £2.67. Those items will now have a referral fee of £0.40, while items with a total sales price equal to or greater than £2.67 will continue to have a referral fee of 15% of the total sales price.
Variable Closing Fee
This fee depends on the category the item belongs to and the destination of the order.
Product/Shipping | UK Standard Delivery | UK Express Delivery | European Amazon Marketplace countries | US (including US protectorates) | Rest of World Amazon Marketplace countries |
|---|---|---|---|---|---|
Books | £0.43 | £1.32 | £0.47 | £0.94 | £0.50 |
Music | £0.24 | £1.32 | £0.14 | £0.18 | £0.33 |
Videos (VHS) | £1.15 | £1.32 | £1.14 | £0.17 | £0.44 |
DVDs | £0.14 | £1.32 | £0.27 | £0.58 | £0.78 |
Examples of Sell a Little (Basic) Pricing
You sell a book on Amazon.co.uk for £10.00 to a customer in the UK with £2.80 delivery charges. You are a VAT registered seller or you are acting as a business.
Credit on Item Sale | |
|---|---|
Item Sale Price | £10.00 |
Domestic Shipping Credit | £2.80 |
Total Credit on Sale | £12.80 |
Amazon Fees | |
Referral Fee | - £1.50 |
Per-item Fee | - £0.75 |
Variable Closing Fee | - £0.43 |
Total Amazon Fees | - £2.68 |
Total Credited to your account (excl. tax) | £10.12 |
You sell a camera on Amazon.co.uk for £100 to a customer in France with £5.96 delivery charges. You are a VAT registered seller or you are acting as a business.
Credit on Item Sale | |
|---|---|
Item Sale Price | £100.00 |
Domestic Shipping Credit | £5.69 |
Total Credit on Sale | £105.96 |
Amazon Fees | |
Referral Fee | - £7.42 |
Per-item Fee | - £0.75 |
Variable Closing Fee | - |
Total Amazon Fees | - £8.17 |
Total Credited to your account (excl. tax) | £97.79 |
*Terms and conditions for one month of subscription free
1. The promotion is open only to sellers who have not previously registered for the Professional Selling Plan on the relevant Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it or Amazon.es website (the “Amazon Site(s)”).
2. To qualify for the promotion the seller must complete registration for the Professional Selling plan on an Amazon Site(s) for which they have not previously registered for the Professional Selling Plan while the promotion is valid.
3. If the seller qualifies for the promotion, Amazon will waive the seller’s first month's subscription fee for the Professional Selling Plan account on the applicable Amazon Site. The seller will remain liable for all selling fees and other costs.
4. If the seller breaches any term of the Amazon Services Europe Business Solutions Agreement within one month of registration, the promotion will be withdrawn and the seller shall be liable for the first month's fee.
5. The promotion is not available to new registered sellers who are connected or affiliated to an existing Professional Selling Plan account on the relevant Amazon site(s).
6. This promotion may be withdrawn at any time by the withdrawal of the offer text on the relevant Amazon Site(s). Amazon will not be obliged to place a notice or otherwise notify of the promotion’s withdrawal.
** With effect from February 1, 2015, we will begin to calculate the monthly High-Volume Listing Fee based on the number of active non-media SKUs you offer for sale on Amazon.co.uk. The High-Volume Listing Fee will only apply if you exceed 2 million SKUs in a given month, and it will be applied to your highest number of SKUs above 2 million at any time during that month. For each active non-media SKU over 2 million, a fee of £0.0003 per SKU will apply. Learn more
Available Categories
As a Seller on Amazon.co.uk you can sell products in the following categories:
Amazon Device Accessories
Baby
Books
Business, Industry & Science
Car & Motorbike
Computers
Consumer Electronics
Cycling
DIY & Tools
DVD
Home
Kitchen
Large Appliances
Lawn & Garden
Luggage
Music
Musical Instruments & DJ
Office Products
Pet Supplies
Shoes
Software
Sports & Outdoors
Toys & Games
Tyres
Video
Video Games
Video Games Consoles
For Approval*
* Some categories require approval before selling on Amazon.co.uk. Contact Seller Support in your Seller Central account to request approval.
Benefits of the Individual Selling Plan
You plan to only sell a few items occasionally (fewer than 35 items per month)
You only want to pay fees when you sell (no monthly subscription fee)
You don’t intend to sell in any of the following categories (reserved to the Professional Selling Plan): Beauty, Clothing, Grocery, Jewellery, Watches, Health & Personal Care, Personal Care Appliances
£0.75 + per-item seller fees (VAT-exclusive)
Pricing Summary1
| Per-Item Fees for each product sold on amazon.co.uk | £0.75 |
| For Books, Music & Video | |
| Referral Fee | 15% |
| + Variable Closing Fee | from £0.14 to £1.32 |
| For All Other Categories | |
| Referral Fee | From 7% to 45% Or minimum Referral Fee of £0.40 |
| See Pricing details > | |
| 1 Pricing is category dependent | |
Create Your International Listings
Check this box, if you want to sell your products on all five Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es) and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here We will also email them to you once you register.
If you do not check the "Sell on 5 European marketplaces" box now, you can still start selling internationally at any time.
Untick, if you wish to sell on Amazon.co.uk only.
