"Prime Day has been fantastic for us. We're on track to achieve over a month's worth of sales in less than 24 hours."

Al - Coconut merchant (from Prime Day 2017)

£25 (excl. VAT) per month.

What is Prime Day?

Prime Day is one of Amazon's best shopping events of the year and an opportunity for sellers to connect with millions of Prime members worldwide. With thousands of amazing deals in many countries, Prime members get exclusive access to discounts on many product categories. Prime Day is coming soon and this is a great time to create your seller account to be able to reach a large number of shoppers and kickstart your business online.

What's so special about Prime Day?

  • In 2017, Amazon Prime Day sales surpassed Black Friday and Cyber Monday sales globally, making it the biggest day in Amazon history at that time

  • Sales growth experienced by small businesses and entrepreneurs in particular was significantly higher in 2017 than the previous year

  • Prime Day 2017 grew +60% vs last year and Prime members sales grew by 50% vs last year

  • Thirteen countries around the world participated in Prime Day 2017

  • Prime Day is supported by a global advertisement campaign including TV, radio and online marketing

Hot selling Prime Day products in Europe 

Music lovers bought over 45,000 sets of headphones.

Green fingered Brits ordered over 12,000 seeds and plants.

Customers ordered 62,000 skin care; 36,000 hair care; 66,000 make-up; and 25,000 nail care products.


Budding chefs bought over 52,000 kitchen items including 16,000 pieces of cookware.

Why sell before, during and after Prime Day 2018?

The deadline for registering as a Prime Seller for Prime Day 2018 has passed. However, start selling today to ensure your products are available during one of the best shopping events of the year. Selling on Amazon can help you grow your business whether during the Prime Day event or after. Additionally, avail of unique Amazon services like FBA or Seller Fulfilled Prime to get access to Prime Customers.

Fulfilment Fee

Fulfilment by Amazon (FBA)

FBA is a logistics and fulfillment solution offered by Amazon in which Amazon picks, packs and delivers your goods to the end customer. When you opt for FBA, your products become eligible for Prime. Try FBA and benefit from free transportation of your first shipment (up to 200 units) to a local European Amazon warehouse and get them returned to you for free if not sold. Learn more on the FBA promotion page. 


Storage Fee

Seller Fulfilled Prime

Seller Fulfilled Prime is the fulfillment program that allows you to sell products with the Prime badge and ship directly from your warehouse. By displaying the Prime badge, you are committing to fulfill orders with One-Day Delivery at no additional charge for Prime customers. Learn more on Seller Fulfilled Prime.

Start selling on Amazon

£25 (excl. VAT) per month.  Cancel anytime.

Untick, if you wish to sell on Amazon.co.uk only.

Create Your International Listings

Check this box, if you want to sell your products on all five Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es) and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here. We will also email them to you once you register.
If you do not check the "Sell on 5 European marketplaces" box now, you can still start selling internationally at any time. 

Untick, if you wish to sell on Amazon.co.uk only.