List your products with the Prime badge while leveraging your own fulfilment operations

Seller Fulfilled Prime

New to selling on Amazon? Sign up here

How does Seller Fulfilled Prime work?

1

Qualify for Seller
Fulfilled Prime and
complete the trial period

Send your products to a Fulfilment Centre

2

Store inventory in
your own warehouse

3

Process your orders and
buy shipping labels from
approved carriers.

4

Pick, pack and ship your
orders same day.

5

Seller Fulfilled Prime carriers
collect and deliver orders in
one day to customers.

What products are best for Seller Fulfilled Prime?

Seller Fulfilled Prime is ideal for a wide range of products and is particularly suitable for:

High-value items
Products with seasonal or unpredictable demand
Items with variations
Slow-moving goods
Inventory that requires special handling or preparation

What are the requirements for Seller Fulfilled Prime?

Offer Premium Shipping Options
Ship over 99% of your orders on time
Have an order cancellation rate of less than 1%
Purchase shipping labels through the Buy Delivery Services or the Amazon Shipping website
Deliver orders with our supported Seller Fulfilled Prime carriers
Seller must agree to the Amazon Returns Policy
Allow for all customer service enquiries to be dealt with by Amazon

What is the trial period?

Before enrolling in Seller Fulfilled Prime, you must complete a trial period to show that you are able to meet the requirements for Prime fulfilment excellence and customer satisfaction. The Prime badge will not be displayed on items enrolled in Seller Fulfilled Prime during the trial period. Once you successfully complete the trial period, you will automatically be enrolled in Seller Fulfilled Prime and your enrolled ASINs will display the Prime badge to customers.

To complete the trial, you need to ship a minimum of 50 Prime orders with 100% on time shipping.

The trial period lasts between 5 and 90 days depending on when you satisfy the performance requirements. If you do not meet the above requirements within 90 days, the trial period will reset automatically and you can try again.

What is the cost of Seller Fulfilled Prime?

The cost of Seller Fulfilled Prime consists of the transportation fee of approved carriers and the marketplace fees of Amazon.co.uk. To learn more and find your rates, please register your interest and a member of our team will be in touch with you soon.

Seller Fulfilled Prime Summary

Ideal Products	High value / Slow-moving / Breakable / Personalised / Seasonal
Inventory Storage	Seller warehouse
Order processing	Seller
Shipping labels	Seller (purchased from Buy Delivery Services)
Pick and pack	Seller
Delivery from warehouse	Approved carriers
Returns	Back to Seller
Customer support	Amazon

New to selling on Amazon? Sign up here ›

List your products with the Prime badge while leveraging your own fulfilment operations

List your products with the Prime badge while leveraging your own fulfilment operations

Sell on Amazon

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How does Seller Fulfilled Prime work?

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What products are best for Seller Fulfilled Prime?

What are the requirements for Seller Fulfilled Prime?

What is the trial period?

What is the cost of Seller Fulfilled Prime?

Seller Fulfilled Prime Summary