Sponsored Products
on Amazon

Seller Central sign in required

Why Sponsored Products?

More than 20 thousand sellers in EU are using Sponsored Products to make their products stand out. Here’s why…

Ads appear alongside the search results

Provided you have submitted a competitive bid and your offer is listed on the detail page in the Buy Box your products can appear on the 1st page of the search results.

You reach buyers, not viewers

Highly relevant ads are delivered to very targeted searches. Amazon customers are there to buy, not just browse

You pay for clicks, not impressions

You get free impressions and you only pay when your ads are clicked.

You can measure success

With Sponsored Products reporting you can measure and optimise your ad spend. You can see for yourself how your keywords perform and the return you get for each pound spent.

You can advertise globally

With Sponsored Products you can make your products stand out on all Amazon marketplaces

You can advertise across screens

You can use Sponsored Products to make your products stand out in any device your customer is using, knowing that the customer experience will always be the optimal one.

Seller Central sign in required

What People Are Saying...

You can well have the best product in the world, but what if they cannot find you? Before Sponsored Products we were buried in the hundreds of hundreds down the search list, now we naturally rank 5th or 6th on the 1st page of the search results.

Naomi and Kyley, Torro Cases

 

"For every £1 we’re spending on Sponsored Products, we’re generating around £57 of sales. I would tell anyone who’s already on Amazon and selling on Amazon to definitely look at Sponsored Products."

Ravi Daryanani, Director, TT Fone

Pricing

With Sponsored Products you don’t pay for traffic. You create your own budget and pay an amount up to your maximum bid.

 ✔    No activation cost

 ✔   No subscription fees

Try Sponsored Products and see for yourself how it can add value to your business. Sign up now and get £20 of FREE CLICKS

How it Works

1.

Select the products you want to promote.

2.

Let us choose the most relevant keywords for you or you can select your own keywords.

3.

Select the maximum cost per click you’re willing to pay for your ad.

Où mes annonces s’affichent-elles?

Your ads are eligible for display in a variety of ad placements on Amazon.co.uk including search results right rail and on product detail pages.

Seller Central sign in required

 

             Top questions

Here you can find a list of the Top questions we receive from our sellers. Click on one of the three categories to know more.

What is Sponsored Products?

  • Sponsored Products is an advertising program that helps you promote the products you list on Amazon.co.uk.
  • You choose which products you want to advertise, assign keywords to those products, and enter a cost-per-click bid. When an Amazon shopper searches for one of your keywords, your ad is eligible for display alongside the search results. You pay a fee for this program only when an Amazon shopper clicks on your ad, at which point the shopper is taken to the detail page where your offer is listed.

Why should I use Sponsored Products?

  • Sponsored Products gives you more control over product merchandising on Amazon.co.uk. Targeted ads help you boost the visibility of your products when shoppers search for keywords you bid on. You pay a fee for this program only when an Amazon shopper clicks on your ad and is taken to the detail page where your offer is listed.

Where will my ads be displayed?

  • Your ads are eligible for display in a variety of ad placements on Amazon.co.uk. As of March 1, 2013, all ad placements through the Sponsored Products program appear alongside search results. Over time the program may expand to other placements across Amazon.co.uk.

In what categories can I advertise my products?

  • Electronics & Photo, Music, Toys & Games, VHS, DIY & Tools, PC & Video Games, Software, Film & TV, Baby, Kitchen & Home, Garden & Outdoors, Health & Beauty, Computers & Accessories, Grocery, Jewellery, Pet Supplies, Sports & Outdoors, Stationery & Office Supplies, Watches, Car & Motorbike, Shoes & Accessories, Beauty, Large Appliances, Musical, Instruments & DJ and Lighting.

Will you display my ad if my offer listed on the detail page is not in the Buy Box?

  • No. Only ads for product listings that are in the Buy Box are eligible for display. If you create an ad for a product listing that is not in the Buy Box your ad will not display to Amazon shoppers. Ads that are not eligible for display are flagged in Campaign Manager under the ‘Advertising’ tab in Seller Central.

 

How much does it cost?

  • Sponsored Products uses a cost-per-click, auction based pricing model. You set the maximum cost that you are willing to pay when a shopper clicks on an ad for your product. The more competitive your bid is, the more likely your ad will be displayed when an Amazon shopper searches for one of your keywords.

How do I pay for my Sponsored Products?

  • When you enable your seller account for Sponsored Products you must provide a valid credit card. Amazon.co.uk will charge your credit card for the cost associated with the clicks on your ads. Your credit card statement will display charges with a description of AMAZON SPONSORED PRODUCTS.

When do I get charged?

  • Sponsored Products is a post-pay program. This means that a balance will accrue in your account as your ads accumulate clicks. The frequency with which we charge your credit card depends on how much activity your account generates and the daily budget you've set.
  • After you enable your seller account for Sponsored Products, we will charge you when you accrue your first £1 of fees. This allows us to validate your credit card details. Thereafter, you will be given a £50 credit level, and we will charge your credit card within four days after the end of each calendar month and each time you reach £50 in fees. This means your credit card may be charged multiple times in a month, but no less than once a month.
  • If you consistently reach £50 in fees before the end of the calendar month, we may increase your credit level from £50 to £150. We may continue to adjust your credit level as appropriate based on your activity and daily budget up to a maximum credit level of £500.

How does the daily budget work?

  • You need to set a daily budget for each campaign for your ads to be displayed. The amount you enter is the average daily amount you are willing to spend over a calendar month. For example, if you set your daily budget at £100, you may receive up to £3,100 worth of clicks in that calendar month (assuming a full 31 day month). At the end of the month the average daily value of your advertising spend will not exceed your desired daily spend. However, on any given day you can spend less or more than your actual daily budget. For example, if your budget is £100 and you receive £50 worth of clicks on the 1st day of the month, you may receive up to £150 worth of clicks on the 2nd of the month. This would bring your total spend over 2 days to £200, which is in line with your daily budget.

How do I create ads for my products?

  • With Sponsored Products you select the products you want to advertise from your existing listings on Amazon.co.uk. You then assign keywords to those products and set your cost-per-click bid. You will organize your ads into campaigns using Campaign Manager on the ‘Advertising’ tab in Seller Central. Campaigns allow you to track your results at the level of granularity that makes the most sense for your business.

How should I select which product listings to advertise?

  • Select the products that you want to promote on Amazon.co.uk. These may be products where you have a special offer or products that you want to display when shoppers search for a particular keyword.

In which Amazon categories can my ads appear?

  • Electronics & Photo, Music, Toys & Games, VHS, DIY & Tools, PC & Video Games, Software, Film & TV, Baby, Kitchen & Home, Garden & Outdoors, Health & Beauty, Computers & Accessories, Grocery, Jewellery, Pet Supplies, Sports & Outdoors, Stationery & Office Supplies, Watches, Car & Motorbike, Shoes & Accessories, Beauty, Large Appliances, Musical, Instruments & DJ and Lighting.

What is the landing page for my ads?

  • When shoppers click on your ad they will be taken to the Amazon detail page for the product that you are advertising.

If I advertise my product listing does that mean I automatically win the Buy Box?

  • No. Your ad is only eligible for display if your offer is already listed on the detail page in the Buy Box.

What products are not eligible for advertisement?

  • At this time we do not support adult products, used products, refurbished products, Books, Classical, Kindle Store and MP3 Music.

If you want to create or manage your ads in bulk, here's what to do:

  • Use our Bulk Operations feature to download a bulk file, make changes to campaigns in the file, and then upload the file for processing.
  • Instead of making changes one by one in Campaign Manager, you can perform bulk downloads and uploads using a bulk file (.xlsx or .csv file format). This is as an efficient way to make broad scale changes to existing campaigns, keywords, ads, and ad groups.

You can programmatically manage your campaigns through an API:

  • Our advertising API offers powerful opportunities to automate and manage Sponsored Products campaigns. Solutions include but are not limited to automating campaign creation (e.g. automatically create ads for new products), copying campaigns across marketplaces and automating performance optimisation (e.g. automatically decrease or increase bids/budget depending on success criteria such as ACoS, auto convert negative keywords etc.).
  • Third party solution providers, which you might use to manage your listings, manage your orders, optimise your prices or bids, can now integrate Sponsored Products into their solution. We recommend to reach to your third party solution providers to learn how to manage Sponsored Products in their solution.

 

             How it Works?

If you pay for advertising with your seller account, you no longer need to maintain a separate credit card to pay for your Sponsored Products advertising fees. Once you have reached your current credit ladder level, we will deduct that amount from the proceeds in your seller account.

Learn more about paying for your ads

What does this mean for you?

  • No need to maintain a separate credit card to pay for your Amazon Sponsored Products advertising fees
  • Freedom from frequent credit card payments, limited risk of reaching credit card limit
  • Limited risk of campaigns being inactive due to payment failure

 

Here's how it works

  • Example: Let's say, your Selling on Amazon balance is 10,000£ and you have to pay 100£ for Sponsored Products clicks. Instead of charging your credit card, we will reduce your Selling on Amazon balance to 9,900£ automatically.
  • We automatically create an invoice each time we bill for clicks. Those invoices are available to you from the Advertising Invoice History page in Seller Central.

You can change your advertising payment method whenever you like:

  • To have your advertising charges deducted from your account, go to the Advertising Payment Method
  • Select the "Seller Account Method" or Credit card payment method, according to your preference.

Follow this link, changing your advertising payment method

Get Started

Getting started is quick and easy - it will only take 5 minutes !

Sponsored Products is available in 5 Markeplaces, you can choose as many as you like to start advertising. Earn up to 80 GBP or 100 EUR in free clicks while making your products stand out on all Amazon EU marketplaces

Terms & Conditions

The number of clicks may vary depending on the cost per click of your Sponsored Products. The minimum cost per click is £0.02, the average cost per click is £0.11. With your registration you will be credited with £20 in free clicks. Terms and Conditions of the Amazon Sponsored Products £20 Sign Up Promotion:

  1. When an advertiser registers a new Amazon Sponsored Products account, Amazon Services Europe S.a.r.l will apply a credit of €20 to that advertiser's new Amazon Sponsored Products account. Any unused credit will expire on the last day of the calendar quarter following the date on which the credit is applied to the advertiser's s Amazon Sponsored Products account. For example, if an advertiser registers an Amazon Sponsored Products account between April 1, 2014 and June 30, 2014, unused credits will expire on September 30, 2014.
  2. Advertisers must provide a valid credit card number on their Amazon Sponsored Products account to receive the £20 credit.
  3. Advertisers must register and maintain an Amazon Sponsored Products account in good standing with Amazon.
  4. Advertisers are subject to the terms of the Amazon Services Europe Business Solutions Agreement.
  5. This offer is not for resale and is not redeemable for cash.
  6. This offer is void in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  7. Amazon Services Europe S.a.r.l reserves the right, in its sole discretion, to terminate or modify this offer at any time.

Terms & Conditions

The number of clicks may vary depending on the cost per click of your Sponsored Products. The minimum cost per click is £0.02, the average cost per click is £0.11. With your registration you will be credited with £20 in free clicks. Terms and Conditions of the Amazon Sponsored Products £20 Sign Up Promotion:

  1. When an advertiser registers a new Amazon Sponsored Products account, Amazon Services Europe S.a.r.l will apply a credit of €20 to that advertiser's new Amazon Sponsored Products account. Any unused credit will expire on the last day of the calendar quarter following the date on which the credit is applied to the advertiser's s Amazon Sponsored Products account. For example, if an advertiser registers an Amazon Sponsored Products account between April 1, 2014 and June 30, 2014, unused credits will expire on September 30, 2014.
  2. Advertisers must provide a valid credit card number on their Amazon Sponsored Products account to receive the £20 credit.
  3. Advertisers must register and maintain an Amazon Sponsored Products account in good standing with Amazon.
  4. Advertisers are subject to the terms of the Amazon Services Europe Business Solutions Agreement.
  5. This offer is not for resale and is not redeemable for cash.
  6. This offer is void in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  7. Amazon Services Europe S.a.r.l reserves the right, in its sole discretion, to terminate or modify this offer at any time.