Sell more. Reach business customers.

Earn the Business Seller badge and grow your B2B sales on Amazon.

Benefits of Amazon's VAT Calculation Service

Earn a Business Seller badge* to boost the visibility of your products on,,, and

Display VAT-exclusive prices to business customers on, and

Benefit from automatic free VAT invoicing for all your Amazon customers.
After activation you will automatically become an Amazon Business seller and benefit from a suite of free features that will help you increase your sales to business customers on, and on On average, badged Business Sellers grew their B2B sales on Amazon by an additional 50% within the first month. You will be able to set business prices and quantity discounts to increase sales conversion and benefit from reduced selling fees on high volume orders from business customers (in selected categories).

Learn more about Amazon Business

How to activate the service

In order to benefit from this new service, please enter basic tax information** in Seller Central and select an activation date for the service to start calculating VAT.

1. VAT registration number(s)

Provide all the VAT registration numbers associated with your business, including numbers for the countries where you ship-from, where your business is registered and where you have distance selling obligations.

2. Default ship from address

Provide your primary place of business or the address that you fulfill from most frequently.This is the location where you dispatch your orders from. This address will be used in VAT calculations.

3. Default product tax code

Select the Product Tax Code that works for most of your listings. If needed you can add exceptions for some of your listings via flat file. A Product Tax Code is an Amazon-defined code that uses the correct set of VAT rates across the EU for a specific product category.

Automatic free invoicing solution

VAT invoices

Once activated Amazon's VAT Calculation Service will automatically generate invoices for all your Amazon customers. They will have easy access to these invoices from their Amazon account.

VAT reports

You can now request data and invoices generated by the VAT Calculation Service using a flexible date range picker for daily, weekly or monthly reporting.

More resources

* For Professional selling plan only.
** Please note that you remain responsible for compliance with all applicable tax laws and for keeping your VAT settings in Seller Central up to date.